IT&CAR

Grand Off-line Ceremony for the production of the 100,000th Borgward Car

Quality deriving from its craftsmanship and the commitment to its founding philosophy! Borgward Smart Factory offers you a “sense of safety”

On June 28th, with the theme “You raise me up”, the grand off-line ceremony was held in Borgward’s Beijing factory to mark the production of the 100,000th Borgward car. Live on site, with the invitation of Borgward, car owners, distributors, suppliers, Borgward employees and friends from the media all gathered to witness this moment of glory. Borgward also rolled out a complete set of solutions with the idea of safety lying at its core. It is a gesture to return the long-standing favors from all walks of life.

The car brand Borgward was founded in 1919 by German engineer Carl Borgward. Going back to the Brand Revival Plan in 2005, to the production of 100,000th car, Borgward is well poised to be a rising star in the world’s automobile community.

As an important achievement of the Sino-German cooperation in the field of smart manufacturing, the Borgward Factory was selected to be the “Pilot Demonstration Project of the 2017 Sino-German Cooperation on Smart Manufacturing”. The factory fully incorporates the philosophy behind the German-led initiative “Industry 4.0”, and it sits on the mighty smart manufacturing system that follows three philosophies for manufacturing: flexible, precise and rigorous. Consequently, consumers are provided with high-quality cars. The 8-model flexible production line is the robust foundation enabling Borgward to produce 100,000 cars in just two years, while the in-house Borgward inspection rate of 100% demonstrates their pursuit of quality.

Besides showcasing its powerful smart manufacturing system and rigorous manufacturing process, the Borgward Factory also invited guests to personally feel the dual “sense of safety” delivered to consumers, namely from dimensions of both time and space. More specifically, in terms of time, the 16 electronic security configurations on the whole series of vehicles will be able to provide all-time protection, paired with the 4 MAX smart full-time all-wheel-drive system, which enables instantaneous response to various road conditions within 0.12 seconds. Borgward vehicles provide asafe driving experience. Provided an accident occurs, it takes only 1.6 seconds for the airbag to pop out and for Borgward Rescue Call to be dialed via ECALL, the call can be performed even when the vehicle is powered off.

In terms of space, the high-strength steel covers as much as 79% of the entire vehicle body, and 1500 Mpa ultra high-strength steel is used in the strengthened A and B-pillar steel plates and the front anti-collision beam. By using high-performing materials such as double-sided galvanized steel plates with 12 year anti-corrosion and integrated vehicle doors, the vehicle body can not only improve its anti-corrosion performance, but also increase its rigidity by over 30%. What’s more, the formaldehyde concentration of air in-car is as low as 0.02g/m3, only 1/4 of the German standard.

The production of the 100,000th car signifies Borgward Factory’s all-round leap-frog development in its smart manufacturing capabilities and the recognition it has received from the market for its high-quality. Down the road, Borgward will remain committed to quality-driven development.