Hong Kong Tourism Board appoints MSLGroup Thailand as PR Agency for Thailand

The Hong Kong Tourism Board (HKTB) has appointed MSLGroup Thailand as its public relations (PR) agency for Thailand. The appointment, which begins in May 2021 will see MSLGroup Thailand support HKTB in its communications efforts to bolster HKTB’s overall corporate and brand image as Asia’s World City.

“We are pleased to announce that MSLGroup Thailand has presented a robust and creative submission demonstrating their strength of the tourism landscape. Going forward, we will work closely with MSLGroup Thailand to review our communications strategies with the aim of strengthening Hong Kong’s overall image.” said Raymond Chan, Regional Director of South East Asia, Hong Kong Tourism Board.

For 30 years, MSLGROUP has counselled global and local clients, helping them establish, protect and expand their businesses and brands across this fast-growing region. Today, communications and engagement consultancy MSLGROUP has the largest PR, social media and events teams in Asia and is actively working to lead the development of the industry with the regular publication of whitepapers/reports and innovative Learning & People Development programs to nurture talent.

Vorasit Turongsomboon, Head of PR at MSLGroup Thailand said, “We are humbled and thrilled with this appointment. Hong Kong is a world-class city; rich in culture, biodiversity and culinary delights. We look forward to drive authentic and unforgettable Hong Kong stories and experiences to Thai consumers.”

Although travel is not allowed for the time being, HKTB is ramping up its efforts for tourism recovery in South East Asia. After a series of virtual driven campaigns such as the “100 Reasons to Miss Hong Kong”, HKTB is harnessing the power of the community through the “Hong Kong Super Fans” programme, with the purpose of maintaining Hong Kong’s share of voice and top-of-mind presence, in preparation for border re-opening between Hong Kong and Thailand.