LINE Thailand Celebrates 13th Anniversary, Evolving into a Life Platform for 56 Million Users
LINE Thailand Celebrates 13th Anniversary, Evolving into a Life Platform for 56 Million Users, Reveals 6 WOW! Insights to Surprise Thais and Enhance Digital Life Experiences
LINE Thailand marks its 13th anniversary by advancing as a Life Platform that will deliver WOW! experiences by becoming an app that better meets digital life needs for its 56 million users (MAU). The company continues to deepen its LINE Economy, the economic ecosystem within the LINE application, enhancing user lifestyles and driving the economy with Humanized Technology and Services that understand daily life behaviors and needs. The platform reveals comprehensive insights, reinforcing its position as an application for everyone.
Transitioning to a Life Platform that Better Meets Life’s Needs
Dr. Phichet Rerkpreecha, Chief Executive Officer of LINE Thailand, stated, “This marks the 13th year that LINE has been an integral part of Thai daily life. Starting as a chat app aimed at connecting people with information and services, we have now evolved into a Life Platform committed to delivering WOW! experiences through Humanized Technology and Services that address the needs and behaviors of Thai people more effectively. With user numbers in the country reaching 56 million monthly active users (as of June 2024), one of our key initiatives is to continue expanding the LINE Economy, creating a sustainable business ecosystem in the digital world with international standard solutions. We also recognize the importance of fostering a healthy environment and well-being among Thai people through ongoing collaborations with national experts, which will be evident throughout the year.”
Strengthening the “Innovation Culture” to Drive Thailand’s Digital World
As a tech company, LINE Thailand emphasizes the continuous cultivation of an “Innovation Culture” both externally and internally. Externally, the company advances the capabilities of Thai developers by enhancing their knowledge and understanding of effective application and creation of new innovations using LINE technology. This is achieved through developer community with educational activities such as LINE Developer Meetup, the LINE Developer Conference, and Hackathon competitions like LINE HACK. These initiatives aim to propel Thai developers to play a crucial role in driving the growth of the Thai tech community and industry to the next level. Internally, LINE Thailand organizes the LINER Hack event, encouraging employees to participate in creating new innovations that meet the digital needs of Thai people. The winners of this event are currently in the process of developing their projects intensively.
Unveiling 6 WOW! Insights that Surprised Thais and Enhanced Digital Life Over the Past Year
- Making LINE Communication More Fun Than Ever
Recently, the chat function was abuzz with Combination Stickers, allowing users to combine multiple stickers in a single message, making communication more fun and livelier. This feature has particularly appealed to the younger generation, aged 15-25, increasing their use of stickers in chats. Additionally, LINE Call has “Vocalody” by LINE MELODY, offering ring-back tone and ringtone options featuring clear and full “singer voices,” developed based on user insights wanting to hear their favorite artists more distinctly.
- Promoting a Sharing Community More Conveniently Through LINE
Fundraising through the LINE platform has been highly successful. Collaborations with Taejai.com and services for coffin donations via “LINE Dooduang” (@linehoro) have raised over 10 million baht. The donations were used to purchase more than 2,400 coffins, and grant to 34 organizations, including temples, foundations, hospitals, and animal foundations. This effort blends cultural beliefs with modern living, accessible and trustworthy via the LINE platform.
- Adding Features on LINE VOOM to Make Creating Fun and Informative Social Media Content Easier
LINE VOOM, the short video platform, introduced VOOM Template, making it easier for users to create engaging video clips. This feature has gained popularity among business owners and shops looking to create promotional videos and boost sales quickly.
- Creating the “National Live Streaming” Channel, a New Milestone in Thai Content
LIVE TODAY, the national live streaming feature on LINE TODAY, has set a new benchmark and enhanced online live streaming experiences with comprehensive marketing tools. Leveraging the platform’s nationwide reach, it helps content producers expand their target audience, continually attracting online viewers.
- New Business Groups on LINE OA Cater to and Reach Consumers of All Ages
Last year saw new business groups using LINE OA accounts to reach different age demographics. These include services like Health at Home (@healthathome), providing elderly and patient care at home, and JoyRide (@joyride), offering transportation and care services for the elderly. Additionally, eco-friendly businesses targeting the younger generation, such as Loopers (@loopers), a platform for quality second-hand clothes, and VIENN CLUB (@viennclub), a service for selling and renting second-hand goods to reduce textile waste, reflect LINE’s reach across all age groups.
- Ensuring Business Solution Security with LON
LINE has launched LON (LINE Official Notification), a service for sending messages via mobile numbers through LINE OA, aimed solely at status updates and notifications. Its key feature allows messages to be sent to customers without needing to be friends with the LINE OA, providing a secure communication tool for brands and eliminating concerns about spam and fraudulent messages.
