The “2021 China Brand Value Evaluation Information” released on May 9 amid the Fifth China Brand Day celebration, China Petroleum & Chemical Corporation (HKG: 0386, “Sinopec”) ranks No.1 across the energy and chemical industry in China with a brand value of 308.59 billion yuan ($48.01 billion), a 9.491 billion yuan ($1.48 billion) growth compare to 2020. Brands value of its Easy Joy, Epec.com, Sinopec Lubricant Company, and Sinopec Donghai Asphalt raised significantly.
At the forum on China Corporate Brand Building held on May 10, Mr. Zhang Yuzhuo’s keynote speech solemnly stated that Sinopec will accelerate to build a world-class independent brand to better lead the high-quality development of the enterprise.
Manufacturing capacity in China continues to grow and develop, showing vigorous vitality and creativity with increased number of Chinese brands going abroad.
For 38 years, Sinopec has emphasized on strengthening brand building and committed to bring the society cleaner, higher-end and more diverse energy and chemical products. Fulfilled its brand promises with actions and responsibilities, Sinopec will continue to meet people’s needs for better life and promote the company’s brand value, reputation and influence.
“Sinopec will step up in building a world-class brand, adhering to the brand value proposition of ‘Innovation leads the future of the industry, creating better life with responsibility,” as well as making the brand slogan of ‘Cleaner Energy, Better Life’ deeply rooted in customers’ hearts, entering thousands upon thousands of households as a responsible international enterprise,” said Zhang Yuzhuo, chairman of Sinopec.
In the future, Sinopec will Implement the brand strategy vigorously and firmly establish the concept of “quality is always one step ahead” and “every drop of oil is a promise” to highlight Sinopec’s commitment to quality first, speeding up the promotion of brand vitality. Guided by the implementation of a world-leading development strategy, Sinopec will strengthen its operation management and speed up to improve brand support.
By taking the opportunity of building a pioneering technology company, Sinopec will also continue to innovate and boost its brand competitiveness, along with speed up the green and low-carbon transition, promoting clean fossil energy, scaled non-fossil energy and low-carbon production process to ensure that it reaches the carbon emissions peak before China’s goal and strives to achieve carbon neutral by 2050.
In addition, Sinopec will support key projects of rural revitalization, Beijing 2022 Winter Olympics, health express initiative, public open days, charity gas stations for sanitation workers and more to consolidate social responsibility and elevate brand influence, making “responsible” a keyword of the Sinopec brand.
Caption – Mr. Zhang Yuzhuo, Chairman of Sinopec Delivers Keynote Speech that Sinopec Will Accelerate to Build a World-class Independent Brand to Better Lead the High-quality Development of the Enterprise.
Caption – Sinopec Hydrogen Refueling Station Is in Use in China with another 100 Stations Planned to Build and Operate in 2021.