The Walt Disney Thailand lets fans celebrate courage and kindness of Disney Princess and Disney Frozen in global campaign “Ultimate Princess Celebration”

The Walt Disney Thailand is inviting Thai-based fans to join the global fan base of Disney Princess and Disney Frozen as the company celebrates the heart of gold, courage, kindness, and leadership of these beloved characters in the global campaign “Ultimate Princess Celebration”. The company has worked with leading partners in Thailand, including Shopee, Lazada, Central Online, Toys “R” Us, Central Department Store, Robinson Department Store, and numerous brands across product categories to create licensed merchandises and special promotions that will immerse fans in these magical moments through online and offline channels from today onwards.

Any girl can be a real-life princess once she has the courage to stand up and take action in what she believes in, with courage, kindness, and a bold heart to do what no one may have done before, even she herself. This is the spirit that Disney Princess and Disney Frozen have in common. It is the reason why their stories inspire fans worldwide—story of strong-willed Moana who sails beyond her reef with courage to cross the ocean and save people on her island; story of Tiana, whose passion for cooking drives her to make the dream come true; story of self-assured Merida who believes in family and is determined to bring everyone back together happily; and many other inspiring Disney Princess stories.

The Walt Disney Company has launched its global “Ultimate Princess Celebration” campaign for fans across the world to jointly celebrate courage, kindness, and fortitude, not only those of Disney Princess characters but also the same qualities that exist in everyone on earth. The stories of Disney Princess and Disney Frozen are being portrayed in various forms, including online contents, videos, merchandises, and activities for the fans to experience magical moments together.

The Walt Disney Thailand brings the joy of “Ultimate Princess Celebration” to the local scene this year to inspire everyone, surprising and delighting fans with a wide variety of licensed Disney Princess and Frozen merchandises and special promotions created in collaboration with leading partners in Thailand. They span across online partners, such as Shopee, Lazada, Central Online and; offline retail partners like Toy “R” Us, Central Department Store, and Robinson Department Store; and leading manufacturers and brands from various product categories as follows.

  • Apparel & Footwear
    • Josilins
    • Les Enphants
    • Four P’s Clothing
    • Happy Sunday
    • Meetana Forever
    • Character Studios
    • Big C Supercenter
    • Shou Group International
  • Toys
    • Hasbro
    • Kiddo Pacific
    • Lego
    • Cartoon Character
    • Keak Toys
    • SJR
  • Cosmetics & Personal Care
    • U Star
    • Fluocaril
    • DMP
    • D-nee
    • Trendy Variety
  • Bags & Stationery
    • Kids & Teens
    • T. Favourgift
  • Confectionery & Drinks
    • Singha Drinking Water
    • S&P Syndicate

Releases of these lovely merchandises have started for everyone in Thailand to celebrate the magic Disney Princess moments together with the fans across the world. For official releases and retail availability periods of different merchandises, please visit respective communication channels of each partner brand. To join the “Ultimate Princess Celebration”, learn more at