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Saha Group Partners with Japanese Wholesale Leader Etoile Kaito Advancing Business Promotion

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Saha Group Partners with Japanese Wholesale Leader Etoile Kaito Advancing Business Promotion and International Market Expansion

Thailand’s and Japan’s leading wholesale giants, Saha Group and Etoile Kaito, have announced a strategic collaboration to leverage their extensive wholesale experience to support each other and introduce their products to international markets.

Mr. Boonsithi Chokwatana, Chairman of Saha Group, stated that Saha Group began its wholesale operations in Thailand 80 years ago and has since expanded into manufacturing and retail. Today, It stands as the largest distributor of consumer goods in Thailand. Meanwhile, Etoile Kaito (widely known as “Kaito”) started as a wholesaler of miscellaneous goods and fashion items in Japan and has grown into a leading comprehensive wholesaler of a wide range of products, including fashion and beauty products, lifestyle goods, consumer goods, household items, and interior decorations, totaling over 700,000 items. Both Saha Group and Etoile Kaito see significant opportunities for mutual business expansion, which led to the signing ceremony of a Memorandum of Understanding (MOU) at the 28th Saha Group Fair. The goal is for both wholesale giants to expand their businesses internationally by utilizing the hybrid platform sales methods, including physical stores, online e-commerce channels, and live commerce, adapting to the changing consumer lifestyles.

Mr. Kinnosuke Hayakawa, President of Etoile Kaito, stated that Etoile Kaito has been in business for over 120 years, starting as a wholesaler of fashion and miscellaneous goods in Japan, adhering to the philosophy of “Good Products, Right Time, Right Quantity.” This philosophy has enabled Etoile Kaito to offer a diverse range of products, including clothing, food, and household items. Today, it has grown into a leading membership-based wholesaler of fashion, lifestyle, consumer goods, and other comprehensive products.

“Etoile Kaito’s distribution channels extend beyond Japan to Taiwan, Hong Kong, China, and South Korea. This collaboration provides an excellent opportunity for Etoile Kaito to sell its products through Saha Group’s channels. Similarly, Saha Group will distribute its products through Etoile Kaito’s channels. This partnership marks a promising start for both parties to explore new markets and channels, driving business growth,” said Mr. Kinnosuke.

 


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