Shopee launches the most exciting year end season starting with 9.9 Super Shopping Day

With the biggest deals, entertainment and rewards, Shopee is the only place to be

Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, launches the most exciting year end shopping season starting with its signature 9.9 Super Shopping Day. Users can find the best deals, the best entertainment and the biggest rewards, all on Shopee.

Shopee pioneered the first 9.9 Super Shopping Day in 2016, and each year, it marks the start of the year-end shopping season that is anticipated by shoppers across the region. A survey conducted by Shopee revealed that over 90%[1] of users across the region proactively seek out information to make better purchase decisions during the campaigns. The mega shopping season also tends to attract new online shoppers, with 43%[2] of shoppers making their first-ever online purchase during the year-end campaigns.

From now till 9 September, Shopee has lined up the best deals and activities, so shoppers can find the biggest deals all in one place, satisfy all their shopping needs, and enjoy non-stop entertainment with special appearances by their favorite celebrities and exciting rewards from their favorite games on Shopee Prizes.

Suchaya Paleewong, Senior Marketing Manager at Shopee Thailand said, “The pandemic continues to affect both individuals and businesses. As we continue to adapt to the evolving circumstances, our spirit of serving local communities, forging meaningful connections and spreading joy is stronger than ever. We are also committed to continue supporting local businesses through our ongoing seller support initiatives as well as Support Local campaigns. Together with our partners, we are excited to bring back the joy and festivity with Shopee and make this year-end shopping season the best yet for everyone.”

1.Find the biggest deals, all in one place

This 9.9 Super Shopping Day, Shopee will offer users the biggest deals and most exciting rewards, including daily 9 Baht deals[3], 999.- Off voucher[4] and Free shipping with 0 minimum spend[5]. Users can also expect attractive deals from their favorite brands on Shopee Mall and Shopee Premium, including Lotus’s, Autobot, Skyworth, Unilever, Olay, P&G, Hisense, L’Oreal Paris, Dyson, Sulwhasoo, Biotherm and many more, as well as unlimited benefits and offers from commercial partners such as MG cars, AP Townhome, KBank-Shopee Credit Card, KTC and Mastercard.

  • Lowest price deals – Users can find the hottest products with the biggest discounts all in one place at Shopee’s special ‘Daily 9 Baht’ microsite, which users can easily locate from Shopee’s home page.
  • 999.- Off voucher: Shoppers can collect the discount code 999 daily from 26 August 2021 – 8 September at 12am and 12 noon for use on 9 September 2021 from 12AM to 2AM.
  • Midnight Crazy Deals – Following its success during the inaugural 4.4 Mega Shopping Day, Shopee brings back the 2-hour Midnight Crazy Deals with unbeatable deals on thousands of products, including Shopee Mall products from 12AM to 2AM on 9 September.
  • Free Shipping with 0 min spend – Shopee users can enjoy Free Shipping with 0 min spend, every day, all day on Shopee.
  • Pay via ShopeePay for greater rewards – ShopeePay users can enjoy discounts of up to 199 Baht on their water, electricity, SSO and telephone bills. Other exclusive promotions and deals include ShopeePay Vouchers 1 Satang, Flash Sale 1 Baht for Mobile phones top up and Internet package and Flash Sale 9 Baht for Popcorn. New Shopee users who pay via ShopeePay will get an immediate discount of 200 Baht with no minimum spend.
  • Shopee Chuay Pay: Shopee will continue the Shopee Chuay Pay campaign during 9.9 Super Shopping Day through which ShopeePay users will receive mobile wallet credits that can be used to shop on Shopee, and even pay for utility bills. This is aimed at helping to reduce the cost of living for Thais during the pandemic.

From 1-9 September 2021, new Shopee users will receive a 499 Baht bonus credit upon activating Shopeepay wallet in addition to a discount code worth 200 baht. For more information, visit

2.Satisfy all shopping needs

Shopee offers a wide assortment of products, from daily essentials to premium products. With millions of brands and sellers, as well as a wide network of partners online and offline, there is something for everyone at Shopee.

  • Shopee Supermarket – Increasingly, more users are turning to e-commerce platforms to meet their daily needs. This 9.9 Super Shopping Day, users can look forward to exclusive vouchers and discounts on groceries and household essentials on Shopee Supermarket Day, taking place on 4 September. Shoppers can expect exclusive deals from leading brands including  Babylove, Pedigree , Dettol, P&G, Irvins ,Ovaltine, Jerhigh and many more. Key highlights include a 20% discount voucher[6] when spending 400 Baht. Shoppers can also apply for a Shopee Supermarket membership and get 100 bonus points instantly, which can be used to redeem gifts and discount codes.
  • Shopee Mall – In addition to everyday products, users can expect great deals from their favourite brands on Shopee’s dedicated in-app portal for brands. 91%[7] of shoppers say the mega shopping campaigns have enabled them to discover and buy brands they have never tried before and 75%[8] of them indicated they were more likely to continue using the new brands they tried rather than switch back to their usual ones. This 9.9 Super Shopping Day, Shopee has joined forces with Lotus’s to deliver special promotions including  discounts up to 70% and  discount codes up to 999 baht and 0% installments for 10 months, on more than  4,000 products. IT and Gadget lovers should also keep a lookout for a very special deal from Samsung. The Shopee user who places the 52nd order for Galaxy A52s 5G on September 9, 2021,will win a Galaxy Z Flip3 5G 128GB worth 34,900 baht
  • Support Local – Local businesses have been greatly impacted during this pandemic. This shopping season, users can give these local sellers the boost they need to recover and grow. Together with the Office of SMEs Promotion (OSMEP) and the Thai Chamber of Commerce, Shopee has launched the “SME Thai Fight Covid by OSMEP” Campaign.The campaign aims to support entrepreneurs and enable them to sell their products via online channels, providing shoppers access to quality products from local entrepreneurs across the country at special prices. Shoppers can enjoy a 15% discount with the code “SME21” till 20 September 2021.  Find out more at

3.Experience non-stop entertainment with your favorite celebrities, exciting games and attractive rewards

Shopee’s in-app engagement features continue to entertain and delight users. In the first half of 2021, Shopee recorded over 200%[9] uplift in time spent on Shopee Live year-on-year. This 9.9 Super Shopping Day, Shopee will be delivering upsized excitement through a line-up of the biggest superstars, exciting games and attractive rewards.

  • Jackie Chan to thrill and entertain shoppers – This year, Shopee has brought on international superstar Jackie Chan to be a part of its year-end shopping season, sparking tremendous excitement across the region. Users can catch him in exclusive content on Shopee Live on 9 September 2021 and enjoy our in-app games including Shopee Shake Shake, Shopee Raining Coins and Shopee Daily Prizes. Fans can also win limited-edition posters signed personally by Jackie Chan. Stand a chance to win by participating in special contests and giveaways to be announced on Shopee’s official social media channels
  • TWICE and Secret Number on Shopee Live: Shopee’s in-app livestreaming platform, Shopee Live, will feature exclusive performances by leading K-Pop groups TWICE and Secret Number on Shopee Live on 9 September.
  • Shopee 9.9 Super Game Show: To celebrate the 9.9 Super Shopping Day campaign, on 9 September 2021, Thai shoppers will find upsized entertainment during the Shopee 9.9 Super Game Show which will feature a range of artists including Thai and International superstars such as BamBam-Kunpimook , PomPam-Niti, Rit-Rueangrit, New-Thitipoom, Baifern-Passakorn and many more to entertain and delight users. Users also stand to win special prizes including AP Townhome Pleno Rangsit Klong 4-Wongwaen from AP Thailand, ALL NEW MG5 BEYOND (Middle Trim) from MG cars and many more, worth more than 9 million baht. Stay tuned on CH7, Workpoint and Shopee Live channels from 6 pm onwards on 9 September.
  • Exciting rewards from games on Shopee Prizes – Users can look forward to earning attractive rewards from their favourite games on Shopee Prizes. A key highlight this year will be Shopee Hunt, where users can stand a chance to win super-sized prizes by collecting a full set of in-game items. Items can be collected by playing popular games including Shopee Farm and Shopee Candy or trading items with their friends.

Find out more about Shopee 9.9 Super Shopping Day at

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[1] Shopee User Survey, SEA + TW, Jun 2021

[2] GlobalWebIndex Core. Apr 2021

[3]Terms & Conditions apply

[4] Terms & Conditions apply

[5] Terms & Conditions apply

[6] Term and Condition Apply

[7] GlobalWebIndex Core. Apr 2021

[8] GlobalWebIndex Core. Apr 2021

[9] Shopee internal data, H1 2020 vs H1 2021