First in Thailand! NESCAFÉ BLEND & BREW Launches Moveable 4D Experience to Offer a Daily Dose of Encouragement to Thai People Nationwide

 

Mr. Victor Seah, Chairman & Chief Executive Officer of Nestlé Indochina, led Nestlé executives to launch the first Moveable 4D Experience in Thailand.

 

Mr. Jojo Dela Cruz, Business Executive Officer – Coffee and Creamer Business, Nestlé (Thai) Ltd., and Ms. Sriprapha Chingprasertsuk, Business Manager – Soluble Coffee and Creamer, Nestlé (Thai) Ltd., joined the launch of the Moveable 4D Experience.

 

NESCAFÉ BLEND & BREW has launched the first Moveable 4D Experience in Thailand, a mobile digital advertisement featuring Nadech & Yaya, to bring a daily dose of encouragement to all Thais. The Moveable 4D Experience, which is on the road to bring a daily dose of encouragement to people throughout Thailand from today until October next year, is expected to reach over two million consumers. The Moveable 4D Experience engages consumers through five senses: the sight, taste, smell, sound, and touch of roast and ground coffee made from a stick of NESCAFÉ BLEND & BREW, creating a coffee moment as if you are together with both Nadech & Yaya. (Watch the Video at https://youtu.be/hw2sw-mFwG8.)

NESCAFÉ BLEND & BREW’s Moveable 4D Experience will serve people coffee that is aromatic and offers great taste while engaging the five senses. The sight and touch of quality coffee packed in a stick is so indulgent that Yaya can’t resist grabbing one to make a cup. This unlocks the senses of taste, smell, and hearing. Meanwhile, Nadech proposes a toast, and Yaya invites you to enjoy a cup of aromatic Kafe Sod in a stick. NESCAFÉ BLEND & BREW will be distributed to those who visit the 4D digital experience to take photos, so they can enjoy a coffee made straight from the stick together with Nadech & Yaya.

Mr. Jojo Dela Cruz, Business Executive Officer – Coffee and Creamer Business, Nestlé (Thai) Ltd., said, “People are exposed to a variety of media every day, which is mainly one-way communication. Now, as people return to a previously relaxed lifestyle, NESCAFÉ, the leader in Thailand’s coffee market, continues to offer innovations that bring happiness and nurture strong bonds with coffee lovers.

“Over the last several months, we have created innovative forms of advertising to reach out to consumers, giving them a daily dose of encouragement. We are now offering the chance to have an interactive experience featuring a virtual toast with our presenters Nadech & Yaya while enjoying the aroma and great taste of NESCAFÉ BLEND & BREW. This is the first-ever movable 4D advertising experience in Thailand, and we are investing over 60 million baht in this campaign,” he said.

Ms. Sriprapha Chingprasertsuk, Business Manager – Soluble Coffee and Creamer, Nestlé (Thai) Ltd., added, “The Moveable 4D Experience roadshow will cheer up consumers in communities all over Thailand as it visits 900 leading store locations in 300 districts across the country from now until the end of October 2022. We are confident this tour will bring joy and happiness to Thai people, offering them a touch of encouragement with a cup of NESCAFÉ BLEND & BREW. We expect to reach about two million consumers nationwide with this campaign while reinforcing NESCAFÉ’s market leadership.”

Sharpen up your photography skills and get ready for tremendous joy with the Moveable 4D Experience featuring Nadech & Yaya and NESCAFÉ BLEND & BREW as it visits leading stores in communities across Thailand. Get details and updates on the campaign on the NESCAFE.TH Facebook page.