Apigate is Now Boost Connect

Apigate, a global digital monetization and customer growth platform ecosystem provider is now rebranded as Boost Connect.

A number of survey reports indicate that more and more consumers have been shifting towards contact-free payments since the COVID-19 outbreak. UnionPay International, in joint efforts with payment partners, has worked to enable more than 10 million merchants outside of the Chinese mainland to support UnionPay mobile QuickPass and QR Code payment, minimizing cash usage and physical contact that may occur in face-to-face payments while improving the checkout experience. UPI also launched the PaybyLink solution, with which merchants are able to accept payments online without the need to set up an e-commerce store, so that more small and micro businesses outside of the Chinese mainland benefit from the adoption of mobile payments.

Axiata’s fintech arm Boost Holdings Sdn Bhd (BHSB), a homegrown digital brand established in 2017 was rebranded as Boost in August 2021. The rebranding from Apigate to Boost Connect is in line with the parent company’s exercise of bringing together all fintech services under one roof.

This includes payment services, content aggregation services, storefronts, microloans, bundling, wallets, buy now pay later (BNPL), digital insurance, invoice financing and merchant solutions; further extending comprehensive reach for both consumers and businesses in the region.

Boost Connect (formerly Apigate) has enabled over 100 digital partnersand (globally recognized entertainment & gaming OTTs, app stores and others) provides them with access to over 1 billion consumers through mobile operators, e-wallet providers, e-marketplaces and many more. Boost Connect offers a seamless and frictionless user experience supported by stable and secure platforms with a swift Go to Market for a multi-country rollout.

Sheyantha Abeykoon, CEO of Boost said, “Unifying all our fintech services under one brand is a step towards building an inclusive fintech ecosystem across the region. This will enable us to connect with and better serve more customers via a single platform. We look forward to this rebranding journey where Boost Connect, together with our other businesses, will bring us closer to becoming a full spectrum fintech player.

Raja Mansukhani, CEO of Boost Connect said, “As part of our business strategy, we have taken the bold step of giving our brand elements a refreshed, more vibrant look to accurately describe who we are as an organization, and be in line with the overall rebranding exercise of Boost Holdings Sdn Bhd. We are very excited about our expanded product portfolio with the addition of other fintech services which can be enabled via our global platform ecosystem. We have always been at the forefront of innovative solutions, and the new brand is a reflection of this.”