Lazada Thailand achieved THB1,212 million in sales at 2.12 AM on the first day of “Lazada 12.12 Grand Year-End Sale”

Lazada Thailand’s “12.12 Grand Year-End Sale” campaign recorded THB1,212 million in sales revenue at about 2.12 AM on December 12th 2021 of “Lazada 12.12 Grand Year-End Sale”. The biggest shopping cart contained more than 180 items. The platform also saw a 400% year-on-year growth of sellers who earned more than THB1 million sales within the first day of the campaign.

Ms. Munthana Lorgrailers, Chief Marketing Officer, Lazada Thailand, said “It’s heartening to see that our stackable discounts and many other offers are providing value-for-money purchases for our Thai consumers and helping them to save more. It’s our way of delivering some year-end happiness to shoppers and their loved ones during this holiday season. At the same time, we look to help our brands and sellers end the last mega sales campaign of the year on a good note with our marketing solutions and many other supportive tools, including connecting them in creative ways with their customers via Shoppertainment activities.”

Here are other highlights from the first day of the 12.12 campaign (all figures compare to Dec 12, 2020 unless otherwise indicated) :

  • Biggest amount saved in a single order from applying discounts, including Lazada Bonus voucher: TH50,000
  • Thai shoppers collected more than 9 million vouchers on the platform
  • Biggest transaction in a single order: More than THB520,000
  • Thai seller who has the highest sales revenue in the first day of 12.12 campaign can achieve more than THB70 million
  • Fashion category saw more than 150% year-on-year growth
    • Over 1.2M Fashion items sold
    • Best-selling LazMall Fashion brand – Sabina
    • Best-selling Thai Designer Brand – RAVIPA Jewelry
  • Year-end best-selling items include travel and festivities-related items
    • Over 260,000 outdoor recreational activities items sold, as shoppers look forward to some year-end travel plans
    • Over 37,000 sweaters sold, as shoppers prepare to usher in winter
    • Over 35,000 Christmas-related items sold
  • Personal care and well-being products tops the list as Thais are still mindful of protecting themselves against COVID-19
    • Over 600,000 face masks sold
    • Over 240,000 food supplement items sold
  • Home and garden related items also rank high as best sellers
    • Over 320,000 Lawn & Garden related items sold
    • Over 170,000 Home décor items sold
  • Top 3 LazMall brands are NIVEA, MamyPoko, L’Oreal Paris

Lazada 12.12 Grand Year-End Sale will last until December 14, 2021 only. Don’t miss the last mega shopping campaign of this year. Utilise great deals such as up to 90% worth of discount, THB50 Lazada Bonus for every THB500 purchase and free shipping vouchers that can be stacked with others in our 6-steps discount offer.

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