Central Food Retail remain at the top of Thailand’s retail, with Tops market and FamilyMart winning Top Influential Brands

Stephane Coum, CEO of Central Food Retail under Central Retail, celebrates yet another major success before the end of the year as Tops market and FamilyMart were recently recognized as Top Influential Brands at the “2021 ASIA CEO SUMMIT & AWARD CEREMONY”. These awards reaffirm the two brands’ positions as favorite brands among millennial consumers between 29-39 years old, who are an important group to the economy due to their high spending power and their strong perception on brands.

Tops market received the award as Top Brand: Supermarket for the 5th consecutive year, while FamilyMart received the award as Top Brand: Convenience Store for the 2nd consecutive year. These awards recognize the brands’ achievement in operating the business successfully despite the pandemic which has affected international businesses. Tops market and FamilyMart have continued to introduce new products and services that are loved by consumers and both brands are recognized for their leadership, branding and employee engagement, all of which are the company’s focuses in order to offer the best shopping experience to customers. The company will continue to introduce new experiences to maintain its position as the top brand among consumers.

The Top Influential Brands accreditation is organized by Influential Brand Singapore together with Neo Target, a leader in image communications and public relations in Thailand. The accreditation is given to brands that are influential, companies that are outstanding and demonstrate excellence, top employers, and top CEOs. The annual event is run in seven Asian countries namely Singapore, Malaysia, Indonesia, Vietnam, the Philippines, China and Thailand. The awards are based on a survey of millennial consumers between 29-39 years old to assess their satisfaction and perception towards brands. Millennials are chosen because they are significant to the economy due to their high purchasing power, their precise perception of trust, and their strong expression of brand satisfaction.