SWATCH ROARS INTO THE CHINESE NEW YEAR WITH TIGER POWER 2022

A BIG BOLD LOOK TO WELCOME THE YEAR OF THE TIGER

Swatch knows how to transform a wristwatch into something special, and the TIGER POWER 2022 is no exception. The brand’s latest Chinese New Year Special is rich in symbolism and style that even those not born in the Year of the Tiger will want to flex the watch on their wrist.

The Tiger is the third of the 12-year cycle of animals that appear in the Chinese zodiac. People born in the Year of the Tiger are known for possessing traits such as power, strength, and bravery. They are charming, natural leaders and have a strong sense of justice and adventure, not to mention a rebellious streak.

The BIG BOLD’s color combination not only looks good but means good, too. The gold-toned dial with Tiger head graphic symbolizes prosperity, while the red, featured on the stopper, loops and hands, is associated with joy, luck, vitality and happiness. The black of the bio-sourced strap and BIOCERAMIC case and bezel represents immortality, knowledge, stability, and power. The case measures 47 mm and provides plenty of room for the striking and shiny tiger head graphic, created using a metalized microstructure 3D printing technique.

The Chinese New Year Special is now available in Swatch stores and online “swatch.com” in price 5,300 THB with free delivery.Swatch infuses the watch with meaningful details. ‘Year of the Tiger’ is written on the bezel and the Chinese translation   is printed onto the inner strap. The striking black, gold, and red packaging, complete with the intricate Tiger illustration, also warrants a special mention.