Central Phuket, the only shopping center in Asia to be included in ‘MONOPOLY: Phuket Edition’ , the world-renowned boardgame from Britain, steps up efforts to promote Thai tourism
- For the first time in Asia, the boardgame launch event will be held on 19 March at Central Phuket Floresta to boast its status as the Luxury Shopping Destination of the tourist city
Central Phuket, the Luxury Shopping Destination of the world-class tourist city, joins the Tourism Authority of Thailand and Winning Move, the maker of MONOPOLY boardgames under licensing from Hasbro, to promote tourism in Thailand and promote prominent tourist attractions in Phuket province. The launch of ‘MONOPOLY: Phuket Edition’ will be held in Phuket, Thailand as the first official city in Asia. This version of MONOPOLY includes 22 prominent tourist attractions in Phuket, namely Sarasin Bridge, Kata Beach, Promthep Cape, and Central Phuket Floresta, which is the first and only shopping center in Asia to be chosen as one of the prominent tourist destinations in the province. The launch event will be held on Saturday 19 March 2022 at The Atrium, 1st floor Central Phuket Floresta under stringent safety and cleanliness measures of the SHA Plus+ standard, also the game will then be widely available throughout the island as well as on Amazon.
Jennifer Lau of Winning Moves, who is producing the game under official license from MONOPOLY creators Hasbro, said: “Thank you for all the suggestions we received from everyone over the past year! There has been an abundance of choice and we have really enjoyed putting this game together”.
Dr. Nattakit Tangpoonsinthana, Executive Vice President of Marketing for Central Pattana plc, said: “We are very honored and delighted that Central Phuket is the first and only shopping center in Asia to be included in ‘MONOPOLY: Phuket Edition’, joining other prominent tourist attractions in Phuket such as Sarasin Bridge, Kata Beach and Promthep Cape. We are proud to be part of the efforts to promote Thailand’s tourism and help attract tourists from all over the world, especially as the situation is starting to improve. The efforts to promote tourism will help give a boost to the economy, generating a circular flow of income and spending at both provincial and national levels. It is widely known that Phuket is one of the world’s must-visit tourist destinations. The launch of the boardgame, which will be held at Central Phuket on 19 March, will underline Central Phuket’s status as a must-visit destination and world-class shopping paradise that responds to all needs, including luxury lifestyles, Thai culture and being a family destination. In addition, Central Phuket also offers world-class experiences and services all in one place, responding to all lifestyle needs and being a place where you can enjoy spending your whole day.”
Chiravadee Khunsub, UK Director of the Tourism Authority of Thailand (TAT), said: “We have loved working with Winning Moves to showcase the best that Phuket Island, the ‘Pearl of the Andaman’, has to offer. There is something for everyone to enjoy and discover on the board from iconic locations to hidden gems. We are especially excited to launch the game as Thailand is open to international travelers under our Test & Go* scheme which means they can safely enjoy all that Thailand has to offer including Phuket’s beautiful beaches, temples, markets, museums, wildlife, waterparks, sunsets, seafood and so much more!”
“As Central shopping centers are very close to their local communities and are Centers of Life for people in the provinces they are located in, we must make those provinces’ local attractions and stories known to as many people as possible. We must also present those attractions in a fresh and unique way in order to build communities and become the destination that remains in the hearts of all customer groups, and to underline Central shopping centers’ preparedness to build on the pride of the local communities and provinces so that it can be witnessed by people all over the world,” added Dr. Nattakit.
For more information please visit: www.facebook.com/CentralPhuketFanpage/ and www.centralphuket.com
Details of the launch of ‘MONOPOLY: Phuket Edition’ will be announced at the Facebook page ‘Phuket Monopoly’.
*Vaccinated travelers can enter Thailand under the Test & Go scheme by registering via the Thailand Pass system to submit proof of prepayment for two RT-PCR tests and accommodation (on Day 1 and Day 5), plus airport transfer. The accommodation for Day 1 and Day 5 can be different. The travelers must wait for the test results in the hotel room.