CRC Sports Receives a Prestigious Award from Liverpool FC for the Fourth Consecutive Year

CRC Sports Receives a Prestigious Award from Liverpool FC for the Fourth Consecutive Year, Continuing to Provide the Best Experience for the Reds’ Thai Fans


CRC Sports, a subsidiary of Central Retail and Thailand’s number one sporting goods distributor and retailer, recently received the prestigious award from Liverpool Football Club for the fourth consecutive year and continues to provide the best experience to Liverpool FC fans in Thailand.

In 2015, CRC Sports signed a contract with THE LIVERPOOL FOOTBALL CLUB to be the licensor and distributor of Liverpool FC branded products.  It is also the club’s official retailer in Thailand (Liverpool FC Official Store).

Over the past eight years, CRC Sports has enjoyed consistent business success, receiving prestigious awards for four years in various fields, including the Liverpool FC International Retail Partner of the Year 2018, Best Sales Performance Year 2019, the Reputation Excellence and Digital Leaders Year 2020. Most recently, CRC Sports was awarded The Retail Partner of the Year 2021 and Celebration of Success 2021.  But most importantly, the accolades reflect very clearly, our strong commitment to delivering the best experience for Liverpool FC fans in Thailand. Thailand is now the top country in the world on Facebook for Liverpool with over 4.7 million followers and more than 732,000 followers on the @ThaiLFC Twitter account. Liverpool FC launched a comprehensive digital platform in Thailand in 2013, following up on the club’s first and hugely successful Twitter account in 2011.

Mr. Tony Morton, President of CRC Sports Co., Ltd., said, “It is great to be recognized by such a great partner as Liverpool FC for the effort that the CRC team puts into delivering the best standards. We continue to deliver sales promotion campaigns and activities exclusively for Thai Liverpool FC fans to ensure they get a degree of perfection and the best experience.”

“Another key to success is operating a sustainable business simultaneously with social responsibility, whether it’s about culture, people, or the environment. We feel that both Liverpool FC and CRC Sports are both striving to be true leaders in the sports business as well as in media and public relations through transparency in our business operations, product quality in manufacturing, and the import of premium-quality licensed products, which will bring continued delight to Thai football fans.”

CRC Sports Company Limited, Thailand’s No. 1 sports store, is now officially open for business for sales of Liverpool FC branded products and licensed merchandise at five Liverpool Shop branches at Siam Square One, Central Rama 9, Central Festival Chiangmai, Central Festival Pattaya Beach and Central Festival Phuket, or shop online via: