‘Arts in Hong Kong’ Campaign Launched to Showcase City’s

Appeal as an Arts and Culture Hub to a Global Audience

 

This summer, bask in the warm glow of Hong Kong’s dazzling arts and culture scene – wherever you are in the world. Riding on the staging of international art and cultural events, the Hong Kong Tourism Board (HKTB) is launching an ‘Arts in Hong Kong’ campaign to showcase to a global audience the city’s extraordinary and enduring appeal as an arts and cultural hub. The campaign aims to further raise Hong Kong’s international profile, offering in-depth community arts and cultural tours and interactive art tech experiences to encourage local public and visitors alike to rediscover the city from a cultural perspective.

HKTB Executive Director Mr Dane Cheng said: “In-depth travel experiences have become a major global trend, and arts and culture are a key driver of this trend. The Hong Kong Tourism Board has organised an ‘Art Month’ promotion for the past nine years when international events were held in town to generate city-wide art vibes. As well as the staging of large-scale events, new world-class art landmarks such as M+ and the Hong Kong Palace Museum are also opening their doors, boosting Hong Kong’s allure as an arts and cultural travel destination. As the city’s arts scene becomes richer than ever, the HKTB will make ‘Arts in Hong Kong’ a year-round promotional platform to raise awareness of the city’s always-on, diverse experience of arts and culture, and establish Hong Kong as an East-meets-West centre for international cultural exchange.”

Supporting International Events and Promoting Hong Kong Culture to the World

‘Arts in Hong Kong’ is being rolled out in May with international events, including Art Basel Hong Kong and French May, along with a series of unique neighbourhood projects headlining a series of promotions to demonstrate that large-scale art and cultural events have returned to Hong Kong.

The HKTB is working closely with the organisers of international arts events staged in Hong Kong to increase their reach an impact. It has teamed up with Art Basel Hong Kong to host online tours, for instance, and has invited Hong Kong artists to bring an explosion of colour to the streets by displaying their inspirational works on the city’s iconic trams.

Courtesy of Art Basel Hong Kong

Photo credit: JCDecaux Cityscape Ltd

The integration of arts and technology is a rapidly-growing trend, and the HKTB is stepping up its use of technology to promote art events and cultural landmarks. It has produced a video to promote the interactive virtual reality experience of French May’s highlighted programme Intraverse, and is supporting the promotion of the moving image work The Shape of Light – a joint presentation by Art Basel and M+ – as well as the Hong Kong Museum of Art’s outdoor artwork installation, Resonance-In-Sight.

‘Arts in Neighbourhoods’

Street exploration of five cultural themes

  • Wander through Old Town Central, Sham Shui Po and West Kowloon and explore more than 20 cultural discovery hot spots under five major themes.
  • The HKTB has created an interactive map with arts and cultural guides for each hot spot. Stroll through the neighbourhoods and rediscover the artsy hotspots in Hong Kong. Unveil the hidden gems and uncover the neighbourhood stories from five new artistic perspectives.

Explore more at: https://www.discoverhongkong.com/ca/explore/arts/explore-unseen-urban-arts.html

AR Avatar Experience

The unique neighbourhoods in ‘Arts in Neighbourhoods’ campaign

Promoting Hong Kong to a global audience

In overseas source markets, the HKTB is organising Hong Kong-themed arts events in new formats, inviting Hong Kong Super Fans active on the arts and cultural scene to showcase arts events and raise the city’s profile in the international arts scene.

  • Virtual tours with 1,000+ participants worldwide:
    • The HKTB is organising a range of arts-themed online tours for about 1,000 overseas media representatives, Hong Kong Super Fans, trade members and other stakeholders to promote arts and cultural attractions, including M+, the Hong Kong Palace Museum, the Tung Nam Lou Art Hotel, Biu Kee Mahjong, and embroidered footwear shop Sindart.
    • The HKTB is teaming up with Art Basel Hong Kong to organise online viewing tours showcasing Hong Kong’s rich arts and cultural scene, targeting Mainland, and overseas media in the Greater Bay Area markets, Hong Kong Super Fans, and the travel trade.
  • Hong Kong-themed artwork recreated overseas:
    • The HKTB is working with Hong Kong Super Fan and German artist Alexandra Unrein to host a two-day outdoor graffiti workshop at the Museum of Urban and Contemporary Art in Munich.
    • In partnership with a France-based Hong Kong Super Fan, the HKTB is organising a trans-continental Instagram contest. Winners will receive a West Kowloon painting by a French street mural artist Elsa Jean de Dieu living in Hong Kong
    • Street murals are being created with Hong Kong themes in Australia, with QR codes redirecting visitors to DiscoverHongKong.com

                                   

WK theme Artwork by Elsa Jean De Dieu                Elsa Jean De Dieu

Throughout the year, HKTB will consecutively unveil local and international art and cultural projects. With cooperation from many sectors, HKTB is driving Hong Kong to be a number one international Art & Culture destination. Check out https://www.discoverhongkong.com/eng/explore/arts.html  for more information of Arts in Hong Kong.

Appendix

Discover “Arts in Neighbourhoods”

Street exploration of five cultural themes

Theme : Architectural Expression

Nature : Appreciate the aesthetic architecture designs with photo taking tips

Highlights : 

  • Old Town Central: Tai Kwun, YMCA Bridges Street Centre
  • Sham Shui Po: Lung Hing Tong
  • West Kowloon: M+, Xiqu Centre, Red Brick Building, former Yaumatei Police Station

Theme : Innovating Traditions

Nature : Traditional craftsmanship in the community turns into innovative creations 

Highlights : 

  • Sham Shui Po: Bo Wah Effigies
    (Second-generation owner turns trendy items into paper offerings, such as the helmet of Optimus Prime)
  • West Kowloon: Koon Nam Wah bridal gown tailor (the mystery behind the embroidery of the shop’s treasure)

Theme : Cultivating Creativity

Nature : Creatives and arts blending into everyday life

Highlights : 

  • Old Town Central: The Fringe Club
    (Local stand-up comedian Bianca Lau shares on-stage anecdotes)
  • Sham Shui Po: Muze Pens
    (Shop owner explains how fountain pens and inks express the art of writing)
  • West Kowloon: Freespace (Fostering local cultural exchange while injecting international insights into the cultural industry)

Theme : Urban Street Art

Nature : Hunting for arts at the corners of neighbourhoods

Highlights :

  • Old Town Central: ArtLane (Street mural artists shares creative inspirations behind the works)
  • Sham Shui Po: D2 Place (Yarn Bombing @ SSP spices up streetscapes with crochet animals)

Theme : Arts Above

Nature : Artistic architectural features above the eaves

Highlights :

  • Old Town Central: Man Mo Temple (Tips and fun facts of temple rituals and customs)
  • Sham Shui Po: Kwan Tai Temple (Three illustrations by local artists depicting the legendary life of the diety, including  one showing the well-known stories of the oath of brotherhood in the peach garden)
  • West Kowloon: Tin Hau Temple, Yau Ma Tei (Hidden temple-turned-self-serviced bookstore with paintings of the “three pure ones”, reminding viewers of the importance of good behaviour and respect)

Supporting International Events to Generate Ambience

French May & French GourMay 2022

Date: May – June

Venue: Various locations

Highlight:

  • The festival hosts about 70 activities, ranging from traditional to contemporary arts, from paintings to designs, from classical music to pop concerts, from operas to street dances, from cinemas to circus, from lifestyle to gastronomy, reliving the rhythm and attitude of the French lifestyle.
  • The HKTB produced a video to promote the interactive virtual reality experience of the festival’s highlighted programme