Central Pattana joins forces with global partners and highlights itself as ‘genderless’ company by joining hands with United Nations Development Program (UNDP) to promote equality and gender diversity (LGBTQIA+) by launching centralwOrld ‘Free to be’ campaign

  • Joining forces between centralwOrld, UNDP and Muse by Metinee to present ‘Rainbow Runway for Equality’, a 40-meter-long rainbow colored runway in front of centralwOrld with over 100 celebrities such as Rusameekae, Miss Universe Thailand, The Face Thailand and Drag Race Thailand to promote gender diversity
  • First time in Thailand with ‘PRIDE MONTH Repertoire’: centralwOrld joins hands with Mahidol Wind Orchestra (MWO) College of Music to present songs that reflect emotions, feelings and images of LGBTQIA+ to be performed in the form of ‘Wind Session’ on 21June 2022 at 1st floor, Central Court zone.
  • Join us in ‘Message to the World’ to spread encouragement and acceptance of equality to the world through The Panoramix, the world’s largest LED screen in front of centralwOrld along with various highlighted activities throughout June

 

Central Pattana, Thailand’s real estate leader and operator of centralwOrld, world-class lifestyle destination opens opportunities and promotes gender diversity through the centralwOrld ‘Free to be’ campaign – Free to be yourself in your own way, highlighting its position as an organization that emphasizes gender diversity and aims to be a part of society that realizes equality for all. This is in line with centralwOrld’s commitment to creating positive energy and good things in society and communities across the country. This year, centralwOrld is joining hands with the United Nations Development Program (UNDP) in Thailand, the Ministry of Social Development and Human Security, the host of International Queen 2022 Tiffany’s Show Pattaya Co., Ltd, The World Famous Dating application Tinder, Muse by Metinee and several more strategic partners, creating a world-class experience in centralwOrld’s space to resonate with society through various activities, the Panoramix screen and other media in centralwOrld – including limited edition of Pride collection.

Dr. Nattakit Tangpoonsinthana, Executive Vice President of Marketing of Central Pattana plc, said: “With our commitment in ‘Imagining better futures for all’ to create a better future for everyone – as we are a global company, an organization of diversity and equality in terms of gender, race, nationality, beliefs and other differences. We continue to create good things for everyone in society and the company provides good welfare to ensure a great workplace and treats all groups of employees equally without discrimination. We have also implemented guidelines for recruiting by not specifying gender in the recruitment postings for any position to show our openness to equal opportunities for everyone that is ready to work with us to drive Thailand’s real estate and retail industry to a global level.”

Five highlighted activities at centralwOrld to celebrate Pride month include:

  1. The first time where the Miss International Queen 2022 pageant will be held under the concept of ‘Pride Together’ and invite together all the ‘Queens’ from over 24 countries around the world to show their talent. Enjoy the Queen 2022 National Costume Presentation and the Miss International Queen 2022 Talent Quest, as well as celebrating the Pride Together Party with popular artists and celebrities such as Off Pongsak, Drag Race Thailand, Tiffany’s Show Pattaya team, be inspired with Pride Talk, which will present good stories from well-known celebrities that pass on the power of pride on June 20, 1st floor, Eden zone. Visit the People of Pride Exhibition, an exhibition of photographs of celebrities with inspirational messages on the 1st floor, Atrium zone from 11-30 June 2022.
  2. Discover the ‘Pride Wave’, an installation from global dating app ‘Tinder’ in consultation with APCOM, an Asia-Pacific not-for-profit advocacy for equality based in Thailand. The Pride Wave represents and celebrates an empowering society where everyone is included. The landmark will be displayed at the front of the centralwOrld Square throughout June 2022. The Pride Wave is 7 meters in length and over 3.5 meters in height; you are welcome to take photos and share your support for the LGBTQIA+ community on social media. Tinder members can simply show your profile with a photo of the Pride Wave to receive a free Pride Wave inspired lollipop, only Friday-Saturday-Sunday, from noon onwards throughout June 2022 (while stocks last).
  3. An LGBTQIA+ documentary film called ‘Coming to you’ from South Korea will be shown along with a talk on equality under cooperation between centralwOrld + UNDP + Ministry of Social Development and Human Security and Documentary Club at SF World Cinema on Monday, 20 June 2022 at 6PM free admission for all customers and interested parties.
  4. For the second consecutive year, centralwOrld + UNDP + Muse by Metinee, led by Thailand’s iconic supermodel Metinee Kingpayome, will lead a ‘Rainbow Runway for Equality’ fashion show with over 100 celebrities and allies to embrace the LGBTQIA+ community. Top celebrities include Russamee Khae, Christina Aguilar, Yaya Ying, Aof Pongsak, Tack Pharunyoo, Bookko, Matoom, Pangina Heals, Thailand’s top beauty queens, models, and contestants from Drag Race Thailand; all coming together to support diversity at centralwOrld Square, with a 40 meter-long rainbow colored runway, on 1June 2022 from 3 PM onwards.
  5. For the first time in Thailand – the concert ‘PRIDE MONTH Repertoire’: centralwOrld and the ‘Mahidol Wind Orchestra’ (MWO) College of Music , Mahidol University are bringing songs that reflect the emotions, feelings and images of LGBTQIA+ to be performed in the form of a ‘Wind Session’ on 21June 2022 on the 1st floor, Central Court zone, centralwOrld.

In addition, centralwOrld is sending ‘Messages to the World’ to support equality through the Panoramix, the largest LED screen in the world, in front of centralwOrld Square. Messages that support LGBTQIA+ will be shown throughout the month. To help in expressing people’s true identities and supporting diversity, centralwOrld has also created an Instagram filter under the concept of ‘Free to be’ for all customers to use to show their support during Pride Month.

There are also beautiful photo spots available exclusively for Pride month, such as the Rainbow Runway at centralwOrld Square, 5th floor, Craft Studio Zone and Groove Zone.

We are also working with leading retail brands in Thailand and around the world such as Calvin Klein, CROCS, Champion, KEEN, SWATCH, SODA-Urban Nomads and Victoria’s Secret to promote wider awareness through limited edition of products under the ‘PRIDE Collection’ e.g. Calvin Klein, CROCS, Champion, KEEN, SWATCH, SODA-Urban Nomads, Victoria Secret

  • Calvin Klein – The brand has launched a large, limited-edition collection including items such as t-shirts, trousers, and bags that can be worn to celebrate Pride Month. Sportswear style items or underwear are also designed for Pride Month to add colors that symbolize LGBTQ+ people.
  • CROCS – Brighten up every day with the hottest collection of shoes; you can have fun decorating them with Jibbitz to create unique stylish possibilities.
  • Champion – Celebrate Pride Month with rainbow items in the collection of ‘Be proud of the Champion you are’.
  • SWATCH – Discover cute canvas strap watches from ‘Swatch by You’ that you can choose to design by yourself. Thanks to the bright colors and pop design, this collection is a celebration of life, purely and simply. Wear it proudly in your own style with designs inspired by the rainbow flag – the symbol of equality.
  • SODA-Urban Nomads presents an exclusive collection that those who love colorful items should definitely not miss!

Join us to be a part of supporting equality and the acceptance of everyone’s true identity through the centralwOrld ‘Free to be’ campaign during Pride Month, with activities throughout June only at centralwOrld. Get more information from LINE: @CentralLife or Facebook: Centralworld or Call center 02-640-7000