Nestlé Professional, the out-of-home food and beverage solutions unit for the world’s largest food and beverage company, is taking the premium coffee experience to a new level in 2022 with the launch of four coffee solutions in the “We Proudly Serve Starbucks®” coffee program for workplaces and catered locations in Thailand.
Introduced in Thailand in 2020, Nestlé Professional is the proud authorized distributor of Starbucks products through foodservice channels. Crafted to meet customer needs, the We Proudly Serve Starbucks® coffee program delivers an outstanding coffee experience with four different solutions:
- Served Solution: Brings Starbucks® favorite handcrafted beverages and impulse items to customers, personalized the way they like them. The solution comes with best-in-class training and on-site support.
- Self-Serve Solution: Offers Starbucks® iconic hot and iced beverages to anyone, anytime. Customers can pay with a QR code to reduce direct contact – the ultimate convenience.
- Single-Serve Solution: Allows hotel guests to enjoy the same high-quality, ethically sourced Arabica coffee served in Starbucks cafés around the world, conveniently available in individual cups for indulgent coffee moments.
- Brewed Solution: Offers freshly brewed Starbucks Pike Place™ Roast coffee with a branded air pot display – a perfect solution for meetings and events.
Ms. Cruawan Varunpaichit, Business Executive Officer – Food and Nestlé Professional, Nestlé Indochina said, “We are pleased to introduce four solutions for Thai operators to enhance a superior coffee experience for their customers anytime and anywhere. With the We Proudly Serve Starbucks® coffee program, they can provide a wide choice of favorite Starbucks® premium coffee beverages to enhance guest experiences in hotels, offer a calming moment at healthcare locations, add a new dimension to workplaces, and delight students in colleges and universities with their favorite Starbucks® flavors. Today, consumers in these channels have higher demands and expectations for satisfaction. Operators also want new solutions that meet their customers’ needs both in terms of elevating service standards and creating special experiences for their customers. Nestlé Professional understands operators’ needs and our unique solutions enable them to grow their business with quality. We believe the We Proudly Serve Starbucks® coffee program is the ideal solution to enhance service and ensure a unique coffee experience for guests.”
Three operators have shown that the We Proudly Serve Starbucks® coffee program successfully elevates the experience for their customers:
- Sinae Phuket Luxury Hotel
The Sinae Phuket Luxury Hotel, a new hotel with beautiful views, is about to open in Phuket. With upscale customers who prefer quality coffee, the hotel introduced the We Proudly Serve Starbucks® coffee program offering guests premium quality coffee with the Served solution.
- Benz TalingChan
The company continually improves customer service and takes good care of its employees. It found the We Proudly Serve Starbucks® coffee program would premiumize the coffee experience within the service lounge while ensuring employees always have good cup of coffee close at hand. Benz TalingChan selected the self-serve solution because of its speed and convenience. Customers can get their own coffee while employees enjoy a complementary coffee daily.
- Bangkok Hospital
When Bangkok Hospital opened a new international wing, the management wanted to provide a convenient self-serve coffee solution for visitors as well as their staff. We Proudly Serve Starbucks® coffee program turned out to be the smart choice, enabling the hospital to offer a premium coffee program within the new premises saving time for both employees and visitors who can now enjoy their favorite beverages while taking a break or waiting for their doctor’s appointment.
The We Proudly Serve Starbucks® coffee program builds on the Global Coffee Alliance formed in 2018 between Nestlé and Starbucks, granting Nestlé the right to market, sell, and distribute Starbucks coffee products across at-home and away-from-home channels, outside Starbucks stores.
For more details about the We Proudly Serve Starbucks® coffee program, visit Nestlé Professional’s website or contact the Nestlé Professional team at 02-657-8625, press 1, or by email at: email@example.com.