Bounty Media (“Bounty”), pioneer of Zero Party Data technology with a platform that empowers consumers and the brands they trust, announces that they have closed an oversubscribed Pre-A round of US$1.8m. The round was led by SOSV along with Vectr Fintech Partners, ASTOR Management, Black Kite Capital, Plug and Play Ventures, Quonota Investment, High Cosmos and Revium.
“We are seeing fundamental shifts in how brands and media companies are attempting to access, use and monetize consumers’ personal data”, said Mark Munoz, Managing Partner of Vectr Fintech Partners, who will also be joining the board. “Bounty uniquely balances the needs of consumers and brands in an easy, transparent and regulatory compliant manner. This solves a global problem in a highly scalable way, while empowering consumers to control their personal data.”
Founded by Claes Loberg and Jake Denney in Singapore, Bounty launched in Indonesia in 2021 and has now expanded operations into three additional markets (Thailand, Malaysia, and Philippines). The company’s unique service empowers consumers to control their personal data and be rewarded for sharing it with the advertisers they trust. Bounty already counts three of the world’s seven largest advertisers as clients through Southeast Asia, including Procter & Gamble.
“We’re excited to close out this oversubscribed round with this great group of investors and advisors,” Loberg said.
“We’re now busy expanding our team in Singapore as we continue our vision of developing the foundation of a marketplace for 1 billion consumers to sell their data for $1 a day”.
Bounty’s partners include leading news networks, Telcos, Games and OTT partners such as Viu, Vidio, dtac and Indosat to serve a collective audience of 187 million. Bounty will continue its rollout across Southeast Asia and the rest of APAC through 2022 & 2023, expanding their content partners with a plan to reach a 1 billion person audience by the end of 2023.
“We’re in the middle of a revolution in data privacy that most brands and consumers are trying to understand how to navigate. Bounty has already gained traction with their easy and transparent solution that empowers both consumers and the brands that they trust. We can’t think of a better team to take on this mission,” shares William Bao Bean, Managing Director of SOSV’s Orbit Startups.
Caption – Bounty Media Co-founders Claes Loberg (left), and Jake Denney