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Get pumped for FWD Music Live Fest 3 #TimeToPlaySongkran!”

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Get pumped for FWD Music Live Fest 3 #TimeToPlaySongkran!”— the ultimate jam by FWD Insurance, with a massive free concert and splash-tastic fun. Come party at the debut of Bangkok’s Wan Lai Songkran Festival!

FWD Life Insurance Plc (“FWD Insurance”) is thrilled to organize “FWD Music Live Fest 3 #TimeToPlaySongkran” to celebrate Bangkok’s first-ever Wan Lai Songkran festival. We are blending music and waterplay to create an immersive brand experience that resonates with the senses and lifestyle of the Young Gen target group. Join us in this 3-day extravaganza, featuring top teen artists and talented school bands showcasing their musical prowess. Come one, come all, and splash into happiness from April 19th to 21st, 2024, at CentralWorld Square.

Ms. Pavarisa Chumvigrant, Chief Marketing Officer of FWD Insurance, remarked, “Our previous free concert events in late May and October 2023 were resounding successes, drawing over 6,500 attendees combined. Building on this momentum, we continue to leverage the power of music to enhance brand awareness and recognition, as it has proven to deeply resonate with the young generation who are passionate about music. Our efforts have resulted in a notable 5% increase in brand awareness among the younger demographic nationwide following the second concert event, as indicated by consumer surveys conducted by Blackbox Research, a leading market research company from Singapore.”

The concept behind ‘FWD Music Live Fest 3 #TimeToPlaySongkran represents our brand campaign for the year, ‘Live life your way.’ At FWD Insurance, we believe in embracing life to the fullest, especially during Thailand’s vibrant Songkran Festival 2024. It marks the first-ever Wan Lai Festival in Bangkok. This event offers a blend of entertainment, experience, and engagement, featuring a large-scale free concert complemented by a Songkran water play, providing ample opportunities for the younger generation to revel and celebrate living in the festivities. Additionally, we are thrilled to provide a platform for school bands to perform alongside leading artists, making this event a must-visit during Songkran celebrations.” Ms. Pavarisa added.

The ‘FWD Music Live Fest 3 #TimeToPlaySongkran’ event unfolds over three days from April 19–21, 2024, at CentralWorld Square. Participants can also register on-site with valid ID cards starting at 1:01 p.m. to gain access to the event, where concerts kick off at 2:00 p.m. Walk-in admission is capped at 800 attendees per day (registration is valid only for the respective day). The event area opens at noon.

Get ready to be blown away by DJ P-U from EFM94, bringing those beats that’ll keep the vibes high all three days. And hold onto your hats because we’ve got some seriously hot acts lined up:

  • Friday, April 19, 2024:       AGAIN, BAMM, NaNon, 4EVE, PSYCHIC FEVER, Proxie, and Palmy
  • Saturday, April 20, 2024:    Cigarettes Summer George, SARAH SALORA, Rooftop, Slapkiss, TATTOO Color, and POLYCAT
  • Sunday, April 21, 2024:      Chili Fish Sauce, LYKN, Perses, Atlas, URBOY TJ, and Tillybird

“Our goal is to ignite an electrifying rush of happiness, fulfillment, and excitement for every participant right in the heart of the event, where they soak up every moment, truly living life to the fullest and embodying the concept of ‘live life your way,” concluded Ms. Pavarisa.


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