LA MER BLUE HEART
For many of us, the ocean exists as background noise, quietly lapping at distant shorelines. But as a brand born from the sea and powered by the self-regenerative properties of kelp, we’re committed to listening closely to its needs—and sharing its story with the world.
FROM SEA TO SKIN
Inside the Limited-Edition Blue Heart Crème de la Mer lives the same combination of sea-sourced ingredients that gives every batch of our iconic moisturizer its skin-soothing abilities. With a collectible design imbued with the regenerative energy of Giant Sea Kelp, that power now undulates on the outside, too.
Your purchase of this commemorative Blue Heart Crème de la Mer does not impact La Mer’s charitable donations.
TODAY, OVER 90% OF LA MER’S SEA PLANTS ARE RESPONSIBLY SOURCED* *Inclusive of Sea Kelp, Marine & Seaside Plants & Seaborn Ferments, by volume purchased in FY 2021
LA MER BLUE HEART OCEANS FUND
We are committed to helping protect marine habitats across the globe, in hopes of ensuring future flourishing seas for generations to come. That’s why we launched La Mer Blue Heart Oceans Fund, a resource that helps us support organizations like these that share our commitment to protecting the ocean.
EarthEcho’s OceanEcho 30X30 initiative aims to build a global youth movement to protect 30% of our ocean by 2030. Key regions of focus include the Galápagos, Antarctica, coastal California and southeast Florida. Together, we also launched the Future in the Bag campaign, working with local communities across the United States to reduce the use of plastic bags.
GreenWave scales the regenerative ocean farming model across North America by partnering with fishermen, Indigenous groups and other under-resourced coastal communities directly affected by climate change. With a grant, we’re supporting their goal to plant one million acres of regenerative crops over the next decade.