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Fraser Property Thailand’s FPCT and FPCAMT join Forces with NIVEA, EUCERIN, and DEAN & DELUCA for ‘Happy Pride Month 2023’

Fraser Property Thailand’s FPCT and FPCAMT join Forces with NIVEA, EUCERIN, and DEAN & DELUCA for ‘Happy Pride Month 2023’ – Embracing Workplace Diversity

Frasers Property Thailand, through its subsidiaries Frasers Property Commercial Asset Management (Thailand) Company Limited (“FPCAMT”) and Frasers Property Commercial (Thailand) (“FPCT”), the leading Grade A commercial property developer in Bangkok’s central business district, has partnered its Sathorn Square Office Tower tenants Beiersdorf (Thailand) Co., Ltd., manufacturer of globally-renowned skin care products Nivea and Eucerin, and DEAN & DELUCA, a provider of international foods and beverages, to launch the event ‘Happy Pride Month 2023 – Embracing All, Celebrating Diversity and Inclusion at Work.‘ The collaboration strengthens awareness around workplace diversity and underscores Frasers Property Thailand’s commitment to advancing diversity, equity and inclusion values across its developments.

Engaging Sathorn Square’s tenants during Pride Month 2023, the event comprises the following highlights:

  1. Pride Perks: Each participant will receive a specially designed sticker from a collection of ten designs that integrated colourful elements and the Rainbow Pride symbol, featuring inspiring messages. These stickers aim to promote an inclusive and inspiring work environment under the ‘Pride at Work’ framework, inspiring tenants and all participants to embrace diversity, foster understanding, and create a sense of unity and acceptance in the workplace.
  2. Pride Treat: The ‘Pride at Work’ stickers can be redeemed for a Rainbow Chocolate Bar at the participating partner store, ‘DEAN & DELUCA.’
  3. Pride Bonus: Participants who receive any of the Special Edition stickers, “Care for Human Touch to Inspire Togetherness” from NIVEA or “We believe in the LIFE-CHANGING POWER OF DERMATOLOGICAL SKINCARE” from EUCERIN, are eligible to receive an additional gift from the respective brands as a bonus.
  4. Pride Inspirational Quote: Throughout the month, Sathorn Square will be displaying pride inspirational quotes at indoor media spaces, spreading positivity and energy to tenants and visitors.
  5. Pride Inspiration on Social: FPCT encourages all participants to share pride inspirational quotes on their social media, inspiring and cultivating a positive environment within the online community. Additionally, special prizes will be given to those who like and share the published Pride Inspirational Quotes.

(People in the image)

  • (2nd from left) Jittrayut Osathanond, Managing Director of DEAN & DELUCA Asia (Thailand) Co., Ltd.
  • (Center) Chantraporn Chan, Managing Director of Frasers Property Commercial Asset Management (Thailand) Co., Ltd.
  • (2nd from right) Stephanie Barraud, Senior Vice President – MU ASEAN, Beiersdorf Co., Ltd. Manufacturer of NIVEA and EUCERIN