Sasivimol Choladda Appointed as the New Chief Executive Officer of Tune Protect Thailand

Sasivimol Choladda Appointed as the New Chief Executive Officer of Tune Protect Thailand

Tune Insurance Public Company Limited (“Tune Protect Thailand”), an associate company of Tune Protect Group Berhad (“Group”), is delighted to announce the appointment of Sasivimol Choladda (“Sasivimol”) as its new Chief Executive Officer. With nearly 20 years of distinguished experience in the airline industry and a significant track record in the insurance sector, Salsivimol brings a wealth of knowledge to her new role and is poised to lead the company into a new era of growth and innovation.

Sasivimol is a seasoned professional with an impressive career background. She has made significant contributions to leading airlines like Singapore Airlines, Qantas, and Japan Airlines during her tenure at Amadeus Asia, where she developed extensive expertise in sales, project management, and account management.

Transitioning to the insurance industry, Sasivimol has spent the last five years at MSIG Insurance (Thailand) Public Company Limited as the Vice President of Digital and Affinity, Business Development. In this role, she demonstrated proficiency in handling general insurance products and excelled in digital insurance distributions, catering to both direct-to-consumer and strategic partner channels. She significantly grew their Gross Written Premium (GWP) portfolio and spearheaded innovative initiatives like the first Office of Insurance Commission (OIC) regulatory-approved usage-based insurance, showcasing her expertise in innovation and digital strategies.

At Chubb, she propelled the company’s travel insurance segment to second place in the market based on Gross Written Premiums (GWP) by leveraging her deep expertise in the field. Sasivimol is a pivotal figure in digital transformations, emphasizing cultural alignment and customer-centric approaches. Her strengths in sales, marketing, eCommerce, digital innovation, and partnerships have positioned her as a key driver of business growth and market presence.

In her new role, Sasivimol will report to the Board of Directors of Tune Protect Thailand as well as to the Group Chief Executive Officer (CEO) of Tune Protect Group Berhad. She will also be a member of the Group Executive Committee (EXCOM).

“We are confident that Sasivimol’s extensive experience, strategic vision, and innovative mindset will be invaluable as she leads our Thailand business unit. Her impressive track record and forward-thinking approach make her the ideal leader to drive our ambitious goals and improve our market position in Thailand. Please join us in welcoming her to our team. We look forward to her leadership in steering Tune Protect Thailand towards new heights,” said How Kim Lian, Group CEO of Tune Protect Group Berhad.

Sasivimol holds a Bachelor of Arts (B.A.) in Political Science, International Relations from Chulalongkorn University.