“RosDee®” Launches Must-Try New Products: Crispy Flour and Mala Hot Pot Soup Cubes

“RosDee®” Takes the Crown as The Most Powerful Brand in Seasoning Launches Must-Try New Products: Crispy Flour and Mala Hot Pot Soup Cubes, Catering to Cooking Enthusiasts

• “RosDee®” Elevates Thai Cuisine with Perfectly Balanced Flavors, Bringing Joy Nationwide and Capturing the Hearts of Consumers.
• Introduces Two New Products: RosDee Menu™ Crispy Flour with 30% Reduced Oil Absorption and Less Sodium, and RosDee Cube Hot Pot Mala!

Ajinomoto Co., (Thailand) Ltd., a global leader in the creation of ‘Eat Well, Live Well’ lifestyles, has solidified its market leadership by winning the prestigious ‘The Most Powerful Brand 2024’ award for its seasoning product, “RosDee®,” marking the first recognition of its kind in the seasoning powder category. This award is based on market research conducted by the Department of Marketing, Faculty of Commerce and Accountancy, Chulalongkorn University. Building on the positive energy of umami that delights cooking enthusiasts, Ajinomoto is proud to introduce two new products: RosDee Menu™ Crispy Flour with 30% Reduced Oil Absorption and Less Sodium, and RosDee Cube Hot Pot Mala, designed to meet the needs of health-conscious consumers and tap into the growing mala trend, poised to make a significant impact on the THB 10 billion seasoning market.

Mr. Tatsuya Ueyama, Core Business Unit Manager, Ajinomoto Co., (Thailand) Ltd., said, “Ajinomoto is delighted and honored to receive ‘The Most Powerful Brand 2024’ award in the first-ever seasoning powder category. This recognition reflects our continued success as a market leader in seasoning products, particularly in today’s rapidly evolving market with shifting consumer preferences. We are committed to being more than just a brand that delivers umami flavor. Through our Deliciousness-Driven Positive Energy strategy, we aim to create meaningful emotional connections with consumers, enhance their well-being, and deepen their loyalty to the RosDee® brand – much like a trusted friend in the kitchen. This aligns perfectly with the Ajinomoto Group’s key goals and vision of promoting ‘Eat Well, Live Well’ in Thai society, making RosDee® a trusted seasoning brand that consumers can choose with confidence, bringing a touch of daily happiness to every meal.”

At the announcement of The Most Powerful Brands of Thailand 2024, RosDee® was recognized as the top brand in the seasoning category, underscoring its strong market presence, evaluated across four dimensions: brand awareness, brand preference, product usage, and brand image. This achievement highlights RosDee®’s success in capturing market share and winning consumer loyalty, as well as its commitment to delivering high-quality products to consumers nationwide.

“To meet the evolving needs of consumers in the vibrant THB 10 billion seasoning market, RosDee® is responding to modern consumer insights, where 45%[1] of consumers prefer health-conscious products for cooking or consumption, In line with this trend, we are launching RosDee Menu™ Crispy Flour, which features 30% reduced oil absorption and less sodium, offering a healthier option without compromising on taste for cooking enthusiasts. Additionally, RosDee Cube Hot Pot Mala caters to growing demand for spicy foods, making it easy for families to enjoy a delicious and fiery umami meal at home.” said Mr. Tatsuya Ueyama.

Enhance your meals with RosDee’s two new products: RosDee Menu™ Crispy Flour with 30% Reduced Oil Absorption and Less Sodium, and RosDee Cube Hot Pot Mala Soup. Available now at leading stores, and supermarkets.

• RosDee Menu™ Crispy Flour Reduce – 30% Reduced Oil Absorption and Less Sodium Formula, Original Flavor (120g, Price: THB 20) This new crispy flour reduces oil absorption by 30% and contains less sodium compared to the original recipe! It’s perfectly seasoned and ready-to-use for all your frying needs, delivering a deliciously crispy and flavorful result without the need for extra marinating or seasoning.

• RosDee Cube Hot Pot Mala (40g, Price: THB 25 and 80g, Price: THB 45) This complete menu cubes provide deliciousness which is the same as authentic restaurant quality. Intense taste without adding other seasonings, providing a convenient way to enjoy a spicy, flavorful mala soup at every meal.

The Most Powerful Brand 2024 award is a prestigious honor based on research conducted by the Department of Marketing, Faculty of Commerce and Accountancy, Chulalongkorn University. Now in its seventh year, the award is determined through a comprehensive survey of more than 24,000 consumers nationwide, including respondents from Bangkok and 13 major provinces. The study focuses on Thai consumers aged 18–69, all of whom are responsible for making their own purchasing decisions. This recognition underscores the brand’s sustained popularity and the trust it enjoys among consumers, supported by reliable and widely acknowledged research findings across the country.

[1] Euromonitor Voice of Consumer; Lifestyle Survey, 2023.