Siam Piwat’s JAI by ONESIAM offer an exclusive global event at iconic museum in Seoul.

Siam Piwat’s JAI by ONESIAM offer an exclusive global event at iconic museum in Seoul.

In celebration of Frieze Seoul, JAI by ONESIAM, Siam Piwat Group’s cutting edge community platform for luxury and influential communities, hosted its second global event outside of Bangkok at the iconic Korea Furniture Museum in Seoul.

JAI by ONESIAM allow its members access to invaluable experiences and exclusive privileges globally, with each event uniquely curated by global peers and leading industry specialist. The private event for 60 people saw the attendance of global superstars Lee Minho (Boys over Flower, Pachinko) and Lee Jung Jae (Star Wars, Squid Game) as well as actress Joomi Park (Beautiful Seoul, Ladies of the Palace) and Thailand’s Ambassador to Korea, His Excellency Tanee Sangrat.

Among the esteemed guests seen at the exclusive event include Korea’s most significant entrepreneurs, society figures and brand owners such as Lim Saeryung, Vice President of Daesang Group, Lee Taesung, CEO of Seah Holding, and Kim Hankook, CEO of Gentle Monster.

International socialite Eva Chow (Khee Soju), Frieze Global Director Simon Fox, Global Director of Frieze and renowned award-winning designer Teo Yang, Teo Yang Studio, mingled with Thai guests Marisa Chearavanont, Kulapat Yantrasast, Nittha Kuhapremkit, Tharaphut Kuhapremkit, Morakot Sangtaweep, Kanachai Bencharongkul, Kullawit Laosuksri, Thanavalai Vacharaphol, Dennis Karlsson, Parit Chitaropa, and Chayapa Chutrakul.

“Siam Piwat has always explored visionary ways to deliver extraordinary experiences to our customers and JAI by ONESIAM members. This exclusive evening is not only a significant breakthrough in allowing our esteemed communities to connect and journey without borders, but celebrate our ties with global partners who are aligned to the values shared” – Siam Piwat Group’s CEO, Chadatip Chutrakul.

The event was collaborated with The Hyundai, Siam Piwat Group’s global partner in experiences. Jung Jee Young, President and Co-CEO, Hyundai Department Store, stated that “We will continue to closely collaborate closely with Siam Piwat to provide a wide range of meaningful experiences to our customers. By offering the latest trends and innovations that blend traditional culture with modern changes, we will do our best to make our customers’ lives more prosperous and fulfilling”

JAI by ONESIAM’s Extraordinary Experiences

Upon entering the iconic Korea Furniture Museum, guests were welcomed by traditional Korean musicians in a village setting showcasing 10 traditional ‘Hanok’ houses that illustrate how Korean nobility lived during the Joseon dynasty. Guests then toured the palatial main building containing some 2,500 pieces of rare furniture from the owner’s private collection before entering the private dining hall to a setting personally curated by museum owner Chyung Mi-sook.

A special 6 course dinner curated with the theme Journey Without Borders saw a special collaboration by 2 Michelin star chef Jungsik Yim (Jungsik Seoul and Jungsik New York), 1 Micheline star chef Wilfrid Hocquet (Blue by Alain Ducasse) and chef Dej Kewkacha (Kyo Bangkok) bring rare and luxurious ingredients from their respective home countries together.

Extraordinary culinary experience was curated cold starter by Chef Jungsik Yim. The idea is to allow a fresh twist to familiar cultural elements in Korean cuisine, making the dishes fun and exciting. This is how the restaurant’s signature dish, ‘Gimbap’, was created. I use only the finest ingredients to make Jungsik Seoul’s Gimbap different from traditional Gimbap.

“This is a one-of-a-kind collaboration between three chefs from three different cuisine. For myself, I’m responsible for the main course. I tried to mix Tom Yum flavor from Thailand. I chose Korean beef and cook them by using the French cooking technique then served along side with Tom Yum Risotto – it’s like a mix of different flavors and cultures in one dish” said Chef Jungsik Yim.

Additional support was provided by Gentle Monster, the iconic Korean eyewear brand that has expanded globally. Founder and CEO of Gentle Monster Kim Hankook created custom gifts especially for the evening, a metallic memento that allow guests of JAI by ONESIAM and its members to redeem eyewear of their choice at any Gentle Monster stores globally with no price limit.

“Gentle Monster has always been committed to crafting experiences that challenge the ordinary and celebrate individuality. Collaborating with JAI by ONESIAM at the Korea Furniture Museum was a natural fit for us, as it represents a meeting point of art, culture, and innovation. We are delighted to present a specially created, custom-made gift designed for this remarkable event, as a token of our shared vision of a borderless journey in luxury and style.” Said Kim Hankook, Founder and CEO of Gentle Monster

The evening ended with guests taking photos with celebrities and members of the community networking to collaborate for the next JAI by ONESIAM event before embarking on a walk across the stunning gardens of the museum.

Paulie Sirisant, CEO of Vibal Corporation, one of JAI by ONESIAM’s founding member said: “Journey Without Borders was such a magical event and I am truly honoured to be a member and enjoy the benefits the access provides”

Thanavalai Vacharaphol, COO of Thairath Online, said: “I’m really excited and impress with all the people that JAI is bringing together, I have meet and connect with people from many industries who has so many different talents. There could be many exciting collaborations that could happen, so it’s really exciting to see who JAI can connect and bring out new people from around the world. JAI is always unexpected, this event defines JAI.”