Sponsor launches Thailand’s first-ever “Sponsor Isotonic”

Sponsor launches Thailand’s first-ever “Sponsor Isotonic” Proactively expanding the market with a new “Less Sweet, Quickly Refreshing” formula to serve the new-gen lifestyle

TCP Group, the manufacturer and distributor of “Sponsor,” Thailand’s No. 1 sports drink, is introducing “Sponsor Isotonic,” a new, less sweet, and quickly refreshing version. This marks the first time an isotonic electrolyte drink has been launched in Thailand, helping replenish the body faster than ever before. Sponsor is expanding its market reach to new consumer groups with Sponsor Isotonic, featuring an easy-to-drink taste, zesty calamansi flavor, and versatility for a range of activities. The company has also launched a campaign to raise awareness and provide sampling opportunities to capture the hearts of consumers from all groups, solidifying its position as a market leader in sports drinks and demonstrating its genuine understanding of consumer needs.

Mr. Anurak Teeralabhnanon, Associate Thailand Country Department Director at TCP Group, said, “As the market leader in sports drinks, Sponsor is committed to its ‘Enlarge Category’ strategy, continuously developing new products that meet the diverse needs of consumers. We aim to expand our consumer base and reach out to new generations by offering products with appealing flavors, functional benefits, and alignment with health & wellness trends. Therefore, Sponsor has introduced ‘Sponsor Isotonic’ to enter the sports drink market, which is valued at over 5.4 billion baht. This marks the first time that Sponsor has launched its isotonic electrolyte drink in Thailand. Isotonic drinks allow the body to quickly absorb water, electrolytes, and nutrients, ensuring rapid rehydration and making them ideal for today’s active lifestyles. With the increasing engagement in various activities, especially among new generations, Sponsor Isotonic will help replenish energy and keep consumers refreshed for every activity.”

Sponsor continuously studies consumer insights alongside product development. According to recent research, one of the main reasons why some consumers groups remain hesitant to embrace sports drinks is their concern about sugar content and an aversion to overly sweet flavors. Recognizing this gap in the market, “Sponsor Isotonic” is providing a timely solution, offering a less sweet alternative that is quickly refreshing, providing a new option for consumers and effectively filling that gap.

Introducing “Sponsor Isotonic” – a new sports drink for faster refreshment

Sponsor Isotonic is Thailand’s first-ever isotonic electrolyte drink that contains water and carbohydrates in the same concentration as the fluid inside our body cells. This is a crucial factor that enables the body to more quickly absorb water and electrolytes, replenishing hydration in a shorter time.

Sponsor Isotonic is the latest product in the Sponsor line in PET bottle format, which includes:

• Sponsor Original Go: Formulated with electrolytes and nutrients to replenish lost water and electrolytes, making it ideal for athletes and those who engage in prolonged physical activity.
• Sponsor Go 0% Sugar: Catering to health-conscious consumers, this product offers the original flavor in a sugar-free option.
• Sponsor Isotonic: This new formula was developed for those who prefer a less sweet taste. It helps restore water and electrolyte balance, promoting rapid refreshment, making it suitable for various lifestyles, including light activities that cause sweating or hot weather that leads to fatigue.

Experience the “Trial Challenge” with Sponsor “Less Sweet, Quickly Refreshing, Isotonic”

The launch of Sponsor Isotonic comes with a challenge campaign to try the drink, discovering its new taste and quickly refreshing experience. The campaign is kicking-off with “Sponsor Isotonic Day,” where consumers can try the drink and share their thoughts through video clips titled “Don’t Believe It, Until You Try It.” This will be followed by educational content about electrolyte drinks and isotonic beverages, including reviews from consumers who have experienced the quickly refreshing Sponsor Isotonic, highlighting its suitability across a range of factors, from hot weather and fatigue, to exercise.

In addition, there is “Athlete’s Secret Formula” content featuring Thailand’s top Olympic athletes, including “Tennis-Panipak,” the world’s number one taekwondo athlete, and “View-Kunlavut,” the 2023 badminton world champion, and many more. They will share their secrets to success and offer tips for athletes, all in a “Less Sweet, Quickly Refreshing, Isotonic” style. Follow us on Sponsor’s Facebook page for more information. This campaign also includes “Try It Everywhere” giveaways, a caravan around Bangkok, and more giveaways at the VNL 2024 finals taking place at the Indoor Stadium Huamark, where Sponsor is the title sponsor this year.

“Sponsor continues its unwavering effort to develop quality beverages to address the unmet needs of consumers, in line with TCP Group’s Fulfilling strategy and its position as a House of Great Brands. We believe that Sponsor Isotonic, a less sweet and quickly refreshing formula, will capture the hearts of consumers and cater to a wide range of activities and preferences with its unique formula and invigorating flavor,” concluded Mr. Anurak.

Sponsor Isotonic, a less sweet and quickly refreshing formula, is available in a convenient 420 ml PET bottle, priced at 15 baht in stores and on the TCP Online Shop (https://shop.tcp.com/).