Kao and CP Collaborate for a Sustainable Future

Kao and CP Collaborate for a Sustainable Future

 

• The MOU signing ceremony marks the creation of innovative, sustainable consumer and chemical products
• Kao Industrial (Thailand) Co., Ltd. celebrates its 60^th anniversary, continuing to deliver sustainable innovations for hygiene and protection

Left : Mr. Yoshihiro Hasebe
Representative Director, President and Chief Executive Officer
Kao Corporation of Japan
Right : Mr. Tanit Chearavanont
Group Chief Commercial Officer
CP Axtra Public Company Limited

Kao Corporation (Kao), a leading global manufacturer of consumer and industrial chemical products, and Charoen Pokphand Group (CP), have signed a Memorandum of Understanding (MOU) to drive collaboration in co-creating innovative sustainable consumer and chemical products to create a green community for Thai consumers.

Mr. Yuji Shimizu, President of Kao Industrial (Thailand) Co., Ltd.

The MOU signing ceremony was attended by Mr. Yoshihiro Hasebe, Representative Director, President and Chief Executive Officer of Kao Corporation of Japan, and Mr. Tanit Chearavanont, Group Chief Commercial Officer, CP Axtra Public Company Limited, Authorized Representative of Charoen Pokphand Group Company Limited, to announce a prospective partnership focused on developing innovative products towards a sustainable future. Kao will collaborate with CP to provide eco-friendly consumer and chemical products, focusing on a sustainability approach, rooted in ESG principles, with an emphasis on protecting the health and hygiene of Thais. The envisioned consumer products will be distributed through CP’s extensive retail and distribution network, including 7-Eleven convenience stores, Lotus’s retail outlets, and Makro wholesale centers. This collaboration between two national industry leaders combines their expertise to achieve a shared goal of contributing to a sustainable society. Mr. Yuji Shimizu, President of Kao Industrial (Thailand) Co., Ltd.  and executives from Charoen Pokphand Group also attended the ceremony.

Mr. Yoshihiro Hasebe, Representative Director, President and Chief Executive Officer, Kao Corporation of Japan, stated, “This is a significant partnership between two leading national companies, aimed at fulfilling Kao’s purpose of ‘Protecting Future Lives’ by providing innovative solutions for building a sustainable organization. Kao’s mid-term management plan, K27, focuses on developing globally competitive businesses, guided by our sustainability strategy (ESG) or the ‘Kirei Lifestyle,’ which emphasizes ‘Making Life Beautiful’ both inside and out, for our consumers every day. For over 60 years, Kao Industrial (Thailand) Co., Ltd. has stood alongside Thais, we are committed to creating various innovative products that not only address the issues but also improve the quality of life of our consumers to make people smile and make a positive impact on society.”

Mr. Soopakij Chearavanont, Chairman of CP Group said, “We are delighted to collaborate with a global partner like Kao, to jointly drive sustainability innovation in Thailand by developing consumer products that meet the sustainability needs of the Thais. This is also in line with our commitment to creating products that not only improve the quality of life but also have a positive impact on the environment and society. Through this global collaboration, we are confident that this will undoubtedly benefit Thai people and Thailand.”

Mr. Tanit Chearavanont, Group Chief Commercial Officer, CP Axtra Public Company Limited also added, “Through this collaboration with Kao is an important opportunity for us as we are place importance and foresee consumers’ sustainability demands and combine with innovative products from Kao, to jointly reduce environmental impact and waste, aligning with global sustainability trends. We aim to provide access for Thai consumers to safe and environmentally friendly products through CP’s extensive retail and distribution network, including 7-Eleven convenience stores, Lotus’s retail outlets, and Makro. Furthermore, this collaboration not only elevates the consumer products and chemical business but also supports the creation of a sustainable future for Thai society in the long term.”

Memorandum of Understanding (MOU)

Kao and CP have agreed to explore the following areas of collaboration:

• Co-develop a new house brand for CPG that puts sustainability at the forefront with product and innovation support from KAO Group.
• Directly import more environmentally friendly products from Kao Corporation for sale exclusively in CPG.
• Collaborate to address social issues and business operation issues as solution providers by leveraging the collective strengths of the Parties.
• Explore further collaboration opportunities with Chemical business.
• Collaborate developing “Club Model” concept for Shelf-Ready Display and Pallet Display, for use with specialty products sold exclusively through CP AXTRA.

Kao’s 60^th Anniversary Exhibition: ‘Saving Future Smiles’

Kao Industrial (Thailand) Co., Ltd. has organized the “Kao 60^th Anniversary: Saving Future Smiles” exhibition to celebrate 60 years of enriching the quality of life and well-being of Thais. Reinforcing its commitment to ‘Creating Hygiene and Smiles for Thais,’ the exhibition showcases 11 brands focused on protection and hygiene: Attack, Haiter®, Magiclean, Bioré, Curel, Jergens, Liese, Feather, Megrhythm, Laurier and Merries. Kao has been an integral part of everyday life for Thais and has remained a trusted household partner for long time. The exhibition is free to attend from now until October 5, 2024, at the Ground Floor of Samyan Mitrtown shopping center.