Hisense Unveils ‘Innovation In-Style’ through Smart Living for 2025

Hisense Unveils ‘Innovation In-Style’ through Smart Living for 2025

Hisense, a global leader in consumer electronics and home appliances, is set to redefine smart living with its latest products and innovations. From January 17-19, Hisense Thailand showcased its 2025 product lineup at Central World, highlighting its vision of smart living through the theme “Innovation In-Style.” The exclusive event featured prominent celebrities Oab-Oabnithi Wiwattanawarang and Prang-Kannarun Wongkajornklai, who emphasized how Hisense products go beyond functionality to embody lifestyle essentials and valuable investments for Thai consumers.

Operating in over 160 countries, Hisense is redefining modern living, blending advanced technology with sophisticated design. Committed to enhancing Thai lifestyles, the brand delivers smart, stylish solutions that meet evolving needs while elevating everyday convenience and functionality.

Hisense has achieved remarkable global success, ranking No. 2 worldwide in total TV shipments and No. 1 in the market for TVs 100 inches and above, according to Omdia. This highlights the company’s commitment to delivering superior product quality and user-centric experiences. Looking ahead, Hisense is focusing on expanding its presence in Thailand by increasing optimizing channel efficiency, enhancing new product lineup, and improving customer services. These efforts are designed to strengthen brand preference, capture a larger market share, and solidify Hisense’s position as a market leader in Thailand.

Product Highlights: C2 Ultra Triple Laser Smart Mini Projector

The highlight of the event is the launch of the new C2 Ultra Triple Laser Smart Mini Projector. This portable device offers 4K resolution on screens up to 300 inches, with 3000 ANSI lumens brightness for clear viewing even in well-lit environments. It features automatic screen adjustment and JBL 2.1 channel speakers for an immersive experience. Whether for outdoor adventures or at-home entertainment, the C2 Ultra Triple Laser Smart Mini Projector combines convenience, quality, and style.

Innovative Products for Modern Lifestyles

In addition to the C2 Ultra Triple Laser Smart Mini Projector, Hisense showcased four standout products that embody the brand’s commitment to technology and design:

1. Laser TV (Model: PX3-PRO): Experience the Pure Triple Laser Light Source and stunning 4K resolution on 120″ and 100″ screens. With 240Hz motion support for ultra-smooth, stutter-free visuals, the PX3-PRO is perfect for movie enthusiasts, gamers, and sports fans alike.
2. Air Conditioning (Model: VA Series): Featuring a Fresh Air System and HI-NANO Technology, the VA Series enhances indoor air quality by introducing outdoor air through a HEPA filter that removes bacteria and pollen. This system creates a fresh, oxygen-rich environment in your home, promoting health and comfort.
3. Refrigerator (Model: RS808): Redefining refrigeration with a sleek diamond mirror glass design, the RS808 features Activate Water Plus technology, dual sterilization active ion technology in the fridge and CCA in the freezer to eliminate 99.99% of bacteria, ensuring ultimate food safety. Its dual deodorization system and advanced moisture retention technology keep food fresh longer, extending produce life by 20%. With -25°C rapid freezing, it locks in nutrients and texture for fresher, tastier meals.
4. Washing Machine (Model: WD105R5): Inspired by the timeless elegance of the movie “Roman Holiday”, this washing machine combines retro aesthetics with cutting-edge functionality. Featuring an AI one-touch wash system, it offers superior fabric care, intuitive controls, and modern technology to simplify and enhance your laundry experience.

Ms. Clara Chang, President of Hisense ASEAN and Managing Director of Hisense Thailand, said, “This event presented our brand’s vision and future direction for 2025. We are committed to enhancing daily living with smart, connected appliances that offer convenience through app-based control and integration. From our groundbreaking C2 Ultra Triple Laser Smart Mini Projector to our TVs, refrigerators, washing machines, and air conditioning units, Hisense is dedicated to bringing innovation and style into every home, making life smarter, easier, and more enjoyable.”

After eight years in the market, Hisense has established a strong presence in Thailand by consistently delivering smart, user-friendly designs that cater to modern convenience and smart home solutions.

For 2025, Hisense is focused on expanding its market reach, enhancing product accessibility, and targeting the high-end market with premium products like Laser TVs to redefine home entertainment. The company is also reshaping its customer service efficiency to further elevate the overall experience for Thai consumers.

Explore Hisense’s innovations that combine cutting-edge technology with style to enrich modern living. For more details, visit https://hisense.co.th/.