centralwOrld launches ‘The Summer Club 2026’ to establish its first-ever summer playground, crafting pickleball court in heart of city – sports court transformed into festive space, blending fashion, music and parties together in one place

• Leveraging the insights of the active lifestyle of the young generation and transforming the venue for sports, music, fashion and art into an urban community.
• Thai designer Prang Vipaluk invited to create an interactive summer playground on the launch of two adorable elephant mascots: Nong Chuenjai and Nong Chaiyo, as the latest check-in spot in the heart of Bangkok.

This summer, centralwOrld, the global lifestyle destination, is inviting Bangkokians to experience a new kind of summer with ‘Summer Fest: centralwOrld The Summer Club 2026’, transforming the landmark in the heart of Bangkok into an urban summer playground that seamlessly blends sports, fashion, music and an urban community all into one unique space. Enjoy a chic summer club vibe in the heart of the city featuring a platform for people to socialize, meet and connect through a variety of activities, creating a vibrant summer lifestyle for the modern generation, from 13 March to 10 May 2026.

Leading partners for Summer Fest include Vaseline (Unilever Thailand), Havaianas Thailand (Rich Sport plc), Prebo Pop (Prebo Co., Ltd.), Hatari fans (Hatari Electric Co., Ltd.), Molly Tea, Wilson and Universal Music Thailand.

Dr. Nattakit Tangpoonsinthana, Chief Marketing Officer for Central Pattana plc, said: ““Active lifestyle and community sports trends are rapidly gaining momentum in major cities around the world. From run clubs and yoga communities to the rising popularity of pickleball in countries such as the United States, Australia, Japan, and Singapore, these activities are reshaping how urban populations engage with fitness.

Pickleball—a hybrid sport combining elements of tennis, table tennis, and badminton—is now recognized as one of the fastest-growing sports globally. It is increasingly popular among Gen Z and urban audiences who view exercise as a social experience and a way to build connections.

centralwOrld has embraced this global trend by introducing the ‘Pickleball Playground’ in the heart of the city as part of its ‘The Summer Club’ campaign. The initiative brings together sport, art, music, and fashion to create a vibrant community space for Bangkok’s summer season. The response has been overwhelmingly positive, with court bookings quickly reaching full capacity shortly after registration opened, reflecting the growing appeal of social sports among urban communities.”

3 Key Highlights Powering the Most Happening Summer Energy

1) Pickleball in the heart of the city – a new sports court for city people
One of the highlights for this campaign is the launch of the ‘Pickleball Playground’ in the heart of the city, which features a giant pickleball landmark and a standard-sized court with stands open to everyone to enjoy for free. Pickleball is a rapidly growing, cool sport worldwide that combines elements of tennis, table tennis, and badminton together. centralwOrld has reinterpreted this sport with an urban lifestyle context to mix sport, fun and community energy together, transforming the sports court into a festive space and community hub for summer in the heart of Bangkok. Those interested can book their playing time via the Central X app; the playground is open all day from 10:00 AM to 10:00 PM, with professional match sessions available from 4:00 PM to 7:00 PM (60-minute sessions, three sessions per day); one person is allowed to book playing time for one session per day only.

2) Art, community & summer vibes
In this campaign, centralwOrld is once again collaborating with Prang Vipaluk, a Thai illustrator known for her vibrant and imaginative style. She conveys the summer vibe through colorful and energetic city designs, creating a summer visual experience that blends art, lifestyle and fun. Furthermore, centralwOrld is incorporating the elephant character, a national symbol of Thailand, into the summer theme through its mascots, Nong Chuenjai and Nong Chaiyo, who will add vibrancy to the decorations throughout centralwOrld. The entire space is designed as a summer visual experience integrating art, lifestyle and people’s energy, and not only creates a wonderful summer landmark but also provides space for people to participate, meet and create shared moments with the Interactive Summer Playground, which is designed to resemble a summer sports court and music club. The building’s façade is decorated with vibrant and colorful graphics, transforming the entire area into a summer photo spot and a new landmark for photography in Bangkok.

3) A summer community in the city
Throughout ‘Summer Fest’, centralwOrld’s space will be filled with wellness activities, workshops, music sessions, and brunch gatherings, with spaces for people to meet, build relationships and enjoy life together throughout the season. This summer, centralwOrld not only serves as a shopping landmark, but as Bangkok’s Summer Lifestyle Playground, integrating sports, fashion, art and music all in one space. This is made possible through various shops and partners, including a community run from HOKA, active lifestyle activities from Skechers, City Yoga, City Move from Fitness First Thailand, and BIRKENSTOCK Walk Club 2026: Pet Walk Edition, from 11-26 April 2026.

Get ready to update your summer collections from various leading brands and be sure to try the many refreshing summer dishes such as Khao Chae from Nara Thai Cuisine, Khiew Kai Ka, and Baan Benjarong Pai, along with exquisite desserts with special ingredients from seasonal fruits such as Marian plum, mango and coconut, throughout the season at restaurants in centralwOrld. The summer campaign intends to transform the power of the community into a driving force for the country’s economy and spending during the summer.

Special promotions throughout the campaign: Accumulate minimum spending of 400,000 baht throughout the campaign; the top three spenders will receive a two-day, one-night stay package from THANN Wellness worth 25,300 baht per prize. Spend 15,000 baht and up at Sport Fashion stores in centralwOrld, receive a summer bag and special DIY Custom Charm session at Craftfeteria for the first 100 customers. (Summer bags are limited to 450 units; you can bring your bag and redemption slip to claim your DIY Custom Charm session at Craftfeteria on the 6th floor, Little Wonder zone.) Accumulate a minimum spending of 10,000 baht on food throughout the campaign and receive 1,000 The1 points.