BENTLEY ENVIRONMENTAL FOUNDATION JOINS CLEAN-UP MISSION INCLUDING INNOVATIVE EDUCATIONAL PROJECT IN THAILAND
BENTLEY ENVIRONMENTAL FOUNDATION JOINS CLEAN-UP MISSION INCLUDING INNOVATIVE EDUCATIONAL PROJECT IN THAILAND
- British marque’s global sustainability body lends support to a new schools’ initiative in Bangkok, led by foundation partner, everwave
- Educational programme supports the on-going drive to rid major river of pollution and establish waste processing infrastructure
- Bentley Environmental Foundation will work alongside Ferry Porsche Foundation and Audi Environmental Foundation
- Bentley Environmental Foundation launched last year to support long-term sustainability initiatives
Bentley Motors today announced its backing for a major sustainability initiative in Thailand, in collaboration with everwave, a foundation partner for the recently-established Bentley Environmental Foundation. The clean-up mission including a new innovative educational project is part of a wider scheme being run by everwave, in collaboration with Audi Environmental Foundation and the Ferry Porsche Foundation, to help rid a major river of harmful plastic rubbish and establish a stable infrastructure for waste processing.
Bentley’s support for everwave in Thailand has so far focused on protecting rivers, streams and the ocean from plastic waste, employing a ‘smart’ refuse-collecting boat fitted with AI technology. With the help of drones, cameras and artificial intelligence, everwave tracks down garbage patches, collects them, and transports around 20 tons of garbage per month out of the Chao Phraya River. Employees of the TerraCycle Global Foundation then sort the waste and process it further.
The new educational scheme in Bangkok will involve a ground-breaking drive to raise awareness among children of the serious sustainability issues surrounding the Chao Phraya River. The schools’ initiative will centre on ‘learning by doing’, with children helping with a canal clean-up exercise on the Phasi Charoen Canal, which flows into the Gulf of Thailand 25 kilometres west of Bangkok, carrying some 385 tons of waste to the sea every year.
The newly-formed Bentley Environmental Foundation, launched in June last year, is a key part of the luxury marque’s Beyond100 strategy. It represents Bentley’s long-term commitment to supporting global sustainability projects, many of which are dedicated to water-based causes.
