Chang Mineral Water Solidifies its Ultimate Brand Status, Elevating Thai Football with Three Major Campaigns

Chang Mineral Water Solidifies its Ultimate Brand Status, Winning the Hearts of Football Fans and Elevating Thai Football with Three Major Campaigns

• Elevating Player Performance for Professional Football Players through bringing winners of Chang U-Champion Cup Season 2 to England
• Offering World-Class Football Cheering Experience for Thailand’s National Team ‘Changsuek’ in World Cup Qualifying Match versus China
• Presenting a Chance to Win Tickets to pitch side viewing of European Football Championship

Chang Mineral Water recently revealed the success of its sports marketing strategy, “Chang Stands Alongside Thai Football Culture Always and Forever,” with a near 30-year legacy in creating diverse football campaigns that cater to over 30 million hardcore fans casual football fans. As the leading beverage brand, Chang has won the hearts of Thai football fans across ages while continuing to enhancing football cheering experiences for Thai people with three upcoming football events taking place between May and July:

1. Chang U-Champion Cup Season 2: Offering exclusive money can’t buy prizes that of visiting Leicester City Football Club in England.

2. Unifying Thai fans: Cheering on Thailand’s national football team ‘Changsuek,’ in competing for a spot in the World Cup representing Asian zone.

3. New Campaign Commercial Launch: Football fans, Chang Fans, We’re Friends’ – European Football Championship edition, inviting Thai football fans to cheer on the excitement of this European tournament.

Mr. Songwit Sritham, Chang Mineral Water’s Executive, said, “For nearly 30 years, Chang has been committed to supporting Thai football. We have created various football campaigns to elevate the standard of Thai football to international standards and provide a football cheering experience that meet the needs of all football fans. Chang has supported football competitions to serve as a platform for developing new players and strengthening the ‘Changsuek’ team in a way that is continuous and systematic, starting from the youth level, through the university level, and spreading the popularity of football to different provinces across the country. We support over 20 club teams in the Thai League and are the main sponsor of Thailand’s number one football cup, the ‘Chang FA Cup.’ Most importantly, we are committed to providing sponsorship to support the ‘Changsuek’ team and the leading Premier League team, Leicester City. Additionally, we offer Thais the chance to experience football through unique prizes that money cannot buy, such as the Chang Pass in football competitions at both the national and global levels.”

In the IPSOS survey conducted in the first quarter of 2024, Chang achieved an all-time high top-of-mind brand for football sponsorship in the beverage category, with a total score of 75%. Notably, among the new generation aged 20-24 years, Chang scored 77%, a 10% increase from the same period last year. This increase highlights Chang’s role in continually boosting the popularity of football as a favorite sport among all Thai consumer groups across the country.

Mrs. Jesdakorn Ghosh, Marketing Director of Chang Mineral Water, said, “With a more exciting and competitive format, including prizes beyond monetary value for the winning team last year, the Chang U-Champion Cup Season 2 has attracted increased attention from university football teams in Bangkok and surrounding areas, growing from 20 teams to 24 teams this year. Chang is also offering Chang Pass, considered a Dream Prize for the winning university football team. This prize includes a trip to England to experience world-class football with Leicester City Football Club, which recently

“Chang is preparing activities to cheer on the ‘Changsuek team’ in the World Cup qualifying competition, covering more than 1,000 spots nationwide. Our goal is to unite fans in supporting the Thai football team as they aim to make history by qualifying for the World Cup in the Asia zone. Celebrities from the football industry, including Nicky-Nachat, Great-Warintorn, and Pa Ted-Yutthana, will also participate. Those interested can follow for more details on Facebook: Chang World. Additionally, the campaign will feature a TV commercial titled, Football fans, Chang Fans, We’re Friends’ – European Football Championship edition, inviting Thais to join in the world agenda. The film will be released on June 4, 2024. These three events are expected to engage up to 30 million Thai football fans and reinforce the success of the Chang Stands Alongside Thai Football Culture Always and Forever sports marketing strategy,” concluded Mr. Songwit.

This is the journey of Chang’s nearly 30-year commitment to elevating and driving the Thai football industry to become the most popular sport in the country. Through a range of activities and campaigns in collaboration with the Football Association of Thailand, under royal patronage, and various other partners, Chang has supported and developed Thai football from the youth level to club teams in world-class leagues as follows:

• Youth Level: Chang Junior Cup, the largest youth football competition in Thailand, has been an essential foundation for developing young players into professionals. This competition has been held continuously since 2012, marking its 13^th consecutive year.

• University Level: Chang U-Champion Cup, the biggest university football competition in Thailand, inspires university players and serves as a bridge for them to transition into professional football, leading to club teams, the ‘Changsuek’ team, and opportunities to play abroad.
• Club/Professional Level: Chang supports over 20 teams, including Buriram United, Ratchaburi FC, and Chonburi FC, competing in the Thai League and the prestigious Chang FA Cup.
• National Level: For almost 30 years, Chang has supported the Changseuk team, consisting of players from various clubs, who have showcased exceptional skills in the Asian Football Championship, World Cup qualifying rounds (Asian zone), and more, winning the hearts of Thais nationwide.
• International Level: For the past six years, Chang has supported Leicester City, one of the leading teams in the world’s top leagues.

Join in encouraging and cheering on all 24 universities competing for a chance to win the Chang U-Champion Cup Season 2, taking place from May to June 2024. You can also watch live broadcasts of the competition on Facebook: CHANG WORLD. The tournament features 24 university teams across three groups, consisting of:

No.	Group A	Group B	Group C
1	Thammasat University	Rajamangala University of Technology Thanyaburi	Rajamangala University of Technology Rattanakosin
2	Kasem Bundit University	King Mongkut’s University of Technology North Bangkok	Bangkok University
3	Thonburi University	Dhonburi Rajabhat University	Chulalongkorn University
4	Rajamangala University of Technology Krungthep	Thailand National Sports University (Chonburi)	Bangkok Thonburi University
5	Dhurakij Pundit University	Kasetsart University	Pathum Thani University
6	Silpakorn University	Ratchaphruek University	Mahidol University
7	Nakhon Pathom Rajabhat University	North Bangkok University	Chandrakasem Rajabhat University
8	Christian University	Rattana Bundit University	Srinakharinwirot University