Ajinomoto Unveils its 2024 Business Plan, Leading in Creation of Well-Being with the Sustainable “Eat Well, Live Well” Approach

Ajinomoto Unveils its 2024 Business Plan, Leading in Creation of Well-Being with the Sustainable “Eat Well, Live Well” Approach

• Ajinomoto is celebrating its success as one of the Top 10 leading food manufacturers in Thailand, driving the country towards becoming a global ‘Agriculture and Food Hub.’
• Focusing on a Comprehensive Healthy Nutrition Promotion Strategy and introducing innovative amino acids supplements and the cutting-edge “i-LiveWell application.”
• The Thai Farmer Better Life Partner Project aims to elevate Thai farmers to achieve sustainable growth.

Ajinomoto Co., (Thailand) Ltd., a global leader in the creation of ‘Eat Well, Live Well’ lifestyles, recently unveiled its business plan for 2024, aiming to solidify its position as one among the top 10 leading food manufacturers in Thailand. By collaborating with the government, Ajinomoto aims to transform Thailand into a world-class Agriculture and Food Hub. This initiative features a Comprehensive Healthy Nutrition Promotion Strategy and the introduction of an innovative product line distinguished by its use of AminoScience to enhance consumer health. Ajinomoto is also expanding its market leadership by launching the “i-LiveWell” application, an AI Well-being Platform, and by continuing the “Thai Farmer Better Life Partner” project to support the sustainable growth and prosperity of Thai farmers.

Survey results* found that consumers automatically associate well-being with food and beverage categories. The new young generation, aged 20-39 years, prefers to create a work-life balance and chooses to eat delicious and health-balanced foods. Most importantly, the food must have an attractive and appetizing appearance. Similarly, adults aged 45-65 years tend to avoid foods that are unhealthy, including those with added sugar, high salt, fat, or processed food. Both groups of consumers believe that a good environment affects their quality of life. The new young generation is particularly attentive to the environment, especially regarding materials that can be recycled or are biodegradable, reflecting consumer insights that prioritize healthy food and environmental care.

Mr. Ichiro Sakakura, President of Ajinomoto Co., (Thailand) Ltd., said, “For more than 100 years, the Ajinomoto Group of Companies has been established using our core expertise in ‘AminoScience’ to create well-being for people around the world, helping them to Eat Well and Live Well.

In alignment with the Group’s 2030 global sustainability goals, Ajinomoto (Thailand) is advancing in the food market by collaborating with the government to drive Thailand’s progress. This initiative aims to strengthen Thailand as a world-class Agriculture and Food Hub. We have launched our 2024 business plan, reinforcing our vision to be a leader in the creation of a sustainable ‘Eat Well, Live well’ approach that focuses on key three pillars: 1) Consumers; 2) Social and Environment; and 3) Employees. Ajinomoto (Thailand) currently has a turnover of 32 billion baht, ** ranking eighth in the food manufacturing business group. Our key flagship products with a No. 1 share are AJI-NO-MOTO MSG (93%), Ros Dee (89%), and Birdy coffee RTD (53%). In addition, the amino acid supplement product group has seen double-digit growth. This year, the company is employing a Comprehensive Healthy Nutrition Promotion Strategy by introducing a new line of innovative products, distinguished by their use of AminoScience, catering to health enthusiasts with a focus on amino acid supplements in four categories: amino acid sleep quality improvement, sports nutrition, nourishing foods, and beauty support. We also continue to strengthen our position as a leader in the food market by expanding into advanced services with the ‘i-LiveWell application,’ an AI Well-being Platform.”

Mr. Wonnarate Suckeeluk, Department Manager, Ajinomoto Co., (Thailand) Ltd., said, “For the first time, the company is expanding its expertise from food manufacturing to service provision with an innovative health initiative for organizations: the i-LiveWell application, an AI Well-being Platform. This application, developed in collaboration with Invitrace, a health technology expert, aims to penetrate the preventive healthcare market using a B2B business model. We are preparing to introduce this app to 50 companies across Thailand that have policies promoting employee health so they can connect and enhance the health of office workers through digital technology, promoting holistic well-being and ensuring physical and mental health. Its main features include: 1) A.I. Personal Health: Calculates calories, tracks steps, provides cooking tips, offers exercise guidance, and conducts health assessments aligned with the company’s mission. 2) Entertainment Activities: Includes games, avatars, social media community, and special rewards. These features will help organizations prevent health issues and promote well-being among employees, encouraging them to ‘Eat Well, Live Well’ sustainably. We will comprehensively expand our service business, targeting over 3,000 employees using the service by 2025.

“In addition to promoting well-being for Thais through healthy nutrition, Ajinomoto is also committed to creating sustainability for society and the environment. As Thailand’s largest user of tapioca starch, Ajinomoto is committed to operating sustainably to reduce environmental impacts. We are continuing the Thai Farmer Better Life Partner project for the fourth consecutive year, aiming to empower the skills and potential of Thai farmers. This initiative begins with surveying the issues that concern farmers and collaborating with prominent organizations such as the Department of Agricultural Extension and BIOTEC-NSTDA. By applying the Ajinomoto Biocycle concept, we strive to create a positive ecosystem that improves the quality of life of Thai farmers. This approach not only reduces carbon emissions but also boosts productivity by 26-28%. It further supports Thailand’s roadmap to becoming an Agriculture Hub by increasing the income of farmers, reducing carbon emissions, and enhancing sustainable sourcing. Our ultimate goal is to improve their quality of life and advance Thai agriculture. Ajinomoto is ready to ensure good health for consumers, promoting ‘Eat Well, Live Well’ for Thai society while growing sustainably with environmental care,” concluded Mr. Sakakura.