Nestlé Kicks off “16th Nestlé Healthy Family Caravan” Collaborating with Department of Health
Nestlé Kicks off “16th Nestlé Healthy Family Caravan” Collaborating with Department of Health to Enhance Health and Nutrition Literacy in Communities Nationwide
Nestlé continues its mission of enhancing good health and wellbeing for Thai people nationwide with the “16th Nestlé Healthy Family Caravan” this year. The caravan travels across the country to provide practical health and nutritional knowledge to Thai consumers at all life stages, in line with the government’s public health policy. The caravan, which is a collaboration with the Department of Health, Ministry of Public Health, promotes health literacy focusing on the concept of balanced diets and encourages people to take sustainable actions to protect the environment. The Nestlé Healthy Family Caravan reinforces the company’s “Good for You” and “Good for the Planet” strategy.
Mr. Victor Seah, Chairman and CEO of Nestlé Indochina, said, “Nestlé’s purpose is to unlock the power of food to enhance quality of life for everyone, today and for generations to come. This year, we are continuing to drive our strategy of Good for You and Good for the Planet by offering healthier and more nutritious products with an aim to meet the needs of consumers at all life stages, while also communicating to inspire Thai people to adopt balanced diets. Our Nestlé Healthy Family Caravan, now in its 16th year, focuses on providing knowledge about health, nutrition, and balanced diets through fun and engaging educational activities for communities nationwide. This initiative aligns with Nestlé’s purpose and supports government policies to promote health literacy and curb preventable diseases.”
Dr. Sittipong Yimsawat, Acting Director of Health Literacy Promotion and Communication Division, Department of Health, said, “The Health Literacy and Communication Promotion Division is dedicated to providing knowledge to the public and supporting the Department of Health’s guidelines, emphasizing the promotion of healthy behaviors and the creation of environments conducive to good health. We aim to reduce the risk of various diseases and mitigate behavioral factors that may impact health and well-being. Promoting knowledge is an activity that should be continued and expanded widely. The Nestlé Healthy Family Caravan is a driving force in strengthening public health protection because when families are strong, communities and society also become stronger.”
Assoc. Prof. Dr. Rewadee Chongsuwat, President of the Nutrition Association of Thailand and Professor in the Nutrition Department, Faculty of Public Health, Mahidol University, said, “The Nutrition Association of Thailand is committed to promoting a society with excellent nutritional status. We promote and disseminate food and nutrition knowledge to the general public. Through collaborations with various sectors, including our current partnership with Nestlé for the Nestlé Healthy Family Caravan, we aim to spread knowledge about nutrition and balanced diets to Thai people and communities nationwide. This initiative supports our mission to create a society with good nutrition, in line with the values of the Nutrition Association of Thailand.”
The Nestlé Healthy Family Caravan is an initiative to provide health and nutrition knowledge throughfun activities for Thais at all life stages. It visits communities nationwide to provide services such as body checkups, balanced diet recommendations, and guidance on reading nutrition labels. The caravan also encourages proper waste segregation in communities to promote a better environment. Visitors have the opportunity to win various prizes. The caravan aims to reach over 165,000 people in communities across Thailand.
Key highlights of the caravan’s three activity zones include:
- Balanced Diet Zone
- Promoting a Balanced Diet: Select food suitable for one’s health. A body check-up includes checking BMI, getting weighed, and measuring waist circumference, then receiving a leaflet with balanced diet tips and advice from nutritionists.
- Food Pairing Games: Learn to choose nutritious food that benefits both the body and mind in appropriate portions.
- Reading Nutrition Labels Game – “Read Well, Eat Well”: Encourages Thai people nationwide to read nutrition information on packaging labels correctly. This will help them understand the nutritional value per unit, including the amount of energy, sugar, fat, and sodium, for appropriate consumption.
- Let’s Recycle Zone
Promotes the use of recyclable packaging and encourages proper waste separation. Visitors can participate in the “Redeem Waste for Goods” activity by bringing used packaging such as Nestlé Pure Life drinking water bottles and NESCAFÉ aluminum cans to exchange for rewards. They can also learn how to separate different types of waste, contributing to better waste management in the community.
- Nestlé Market Zone
Offers “Healthier Choice” products along with special food and drink menus at affordable prices. This includes various Nestlé brands such as NESCAFÉ, MILO, MAGGI, and BEAR BRAND. Consumers buying products with Healthier Choice logo will get special gifts.
In addition, Nestlé is collaborating with the Department of Health to conduct the “Nestlé Health Missions” program, inviting Thais to embrace healthier habits through 13 simple health missions. The missions focus on four key areas: reducing the consumption of sugar, fat, and sodium; increasing physical activity levels; consuming appropriate portion sizes; and including essential nutrients in their diets. Participants will receive knowledge and practical tips they can apply every day to build healthier habits and a healthier life.
The Nestlé Healthy Family Caravan takes place from July onwards. It will visit various provinces in every region in Thailand including Songkhla, Surat Thani, Chonburi, Nakhon Sawan, Surin, Sisaket, Ubon Ratchathani, Amnat Charoen, Yasothon, Khon Kaen, Nakhon Ratchasima, Phitsanulok, Tak, Lampang, Lamphun, and Chiang Mai. For more information and the locations of the Nestlé Healthy Family Caravan, visit the Nestlé Thailand Facebook page.
