Gourmet Market launches “Call Chat Shop” to elevate grocery shopping for modern homemaker and working-age groups
Gourmet Market launches “Call Chat Shop” to elevate grocery shopping for modern homemaker and working-age groups
The Mall Group’s World-Class Premium Supermarket Gourmet Market unveils “Call Chat Shop” grocery shopping service to provide convenience to modern homemaker and working-age groups through a seamless experience of calling or chatting. With new features, a consistent standard is employed across all branches where customers can shop for over 30,000 products.
Supawut Chaiprasitkul, Chief Business Officer – Supermarket & Food, The Mall Group Co., Ltd. said that since the COVID-19 pandemic, consumer behavior, including supermarket shopping, changed significantly with more shoppers turning to online channels. Some people also do not have time to visit supermarkets. Thus, Gourmet Market launched a call-to-order service so customers can shop for supermarket products by phone at each branch. Another channel for grocery shopping is Line chat where customers can inquire about products, fresh ingredients available each day, and promotions. The chat channel was well received among modern homemakers who received attention from staff.
“Due to the aforementioned success, we developed both channels into ‘Call Chat Shop’ to create a seamless shopping experience with the same standards across supermarket branches. In addition to serving modern homemakers and working-age groups who seek convenience, this new platform is a strategy to collect data to increase our customer base instead of opening new branches,” Supawut shared.
Ploychompoo Umphuj, Group General Manager – Merchandising Supermarket, The Mall Group Co., Ltd. added that Call Chat Shop is within reach through calling and chatting so customers’ grocery shopping experience is enhanced. The staff are professional and ready to answer calls and chats, eliminating wait time, and can converse in Thai and English. They can recommend products and promotions so customers get the best value and products they seek. There are more than 30,000 products available: premium ingredients, fresh food, seafood, dry food, vegetables, premium-grade fruits, frozen food, processed food, milk, eggs, dairy products, snacks, drinks, consumables, pet products, preorder products, holiday goods, holiday hampers, and exclusive imported products only available at Gourmet Market.
To call, dial 1480 to shop for all grocery needs. The automated voice directs callers to press 1 to order, then 1 again to select Gourmet Market before a staff answers to respond to product and promotion inquiries. Customers can order, inform their delivery address or pick-up option, and pay through QR code or with a credit card.
To chat, add Line official account @gourmetmarketth, then select Call Chat Shop from the menu at the bottom, followed by order with staff to chat and inquire about stock and fresh ingredients available each day. Each staff will assist closely to suggest desired products (for example, selecting a banana’s ripeness for today or in three days). Customers can also select order menu to shop online, and once the order has been summarised, input delivery address or pick up at Gourmet Market. Payment can be completed through QR code or credit card. There are five delivery time slots each day: 10.00-12.00 hrs., 12.00-14.00 hrs., 14.00-16.00 hrs., 16.00-18.00 hrs., and 18.00-20.00 hrs. Same day delivery starts at 95 baht, next day starts at 50 baht. Delivery to provinces is 140 baht, with Yala, Pattani and Narathiwat at 180 baht.
“With a professional service team and a comprehensive product assortment, we hope Call Chat Shop can serve customers and elevate the grocery shopping experience. With the convenience of calling or chatting, the seamless experience is as if the customers are visiting Gourmet Market themselves,” Ploychompu Umphuj closed.
Experience a premium shopping experience with over 30,000 products to select from at Gourmet Market’s Call Chat Shop service via phone at 1480 and via chat at Line Official @gourmetmarketth from 9.00-20.00 hrs. For more information, visit Gourmet Market Thailand on Facebook.
