MR. D.I.Y. Remains Consumers’ Top Choice for the Second Consecutive Year

MR. D.I.Y. Remains the Top Choice of Consumers Secures the No.1 Brand Thailand 2024 Award for the Second Consecutive Year

MR. D.I.Y. has solidified its position as the leading home improvement retailer with the largest number of stores in Thailand, recently earning the prestigious Marketeer No.1 Brand Thailand award in the “Specialty Store” category for the second consecutive year. Based on a nationwide consumer survey, this recognition reflects consumers’ trust and confidence in the MR. D.I.Y. brand, which has been operating in Thailand for over eight years, offering a diverse range of over 15,000 products across six main categories at Always Low Prices. Mr. Arnupharp Kongmalai, Vice President of Marketing, MR. D.I.Y. Thailand graciously accepted this award on behalf of the company.

Mr. Arnupharp Kongmalai, Vice President of Marketing, MR. D.I.Y. Thailand, said, “As a representative of MR. D.I.Y. Thailand, together with our over 9,000 employees, we are delighted and honored to receive the No.1 Brand Thailand award in the Specialty Stores category for the second year. We sincerely thank our customers for their confidence and trust, which has helped MR. D.I.Y. achieve this important recognition. This award underscores our commitment to being an integral part of everyday life, every festival, and every situation for Thai consumers by providing access to comprehensive, quality products at Always Low Prices. During especially challenging economic conditions, such as the recent pandemic and the ongoing economic slowdown, MR. D.I.Y. has remained dedicated to helping Thais save money while maintaining a quality lifestyle. With over 800 stores in 74 provinces nationwide, we continue to offer a wide range of value-for-money products at your nearest MR. D.I.Y. location. Additionally, this award highlights our commitment and dedication to delivering a valuable shopping experience to customers across the country.”

MR. D.I.Y. continues to deliver the “Meet Every Unexpected Need” experience to customers nationwide by adhering to the brand’s three core values that have driven MR. D.I.Y. Thailand’s strong growth and success:

1. Convenience: MR. D.I.Y. operates more than 800 stores across 74 provinces in Thailand and plans to expand to 195 new stores nationwide. The company’s e-commerce channels, including WWW.MRDIY.CO.TH, Shopee Mall, LazMall, and TikTok Shop, also allow customers to shop 24/7, offering easy and convenient access to products anytime, anywhere.
2. Product Variety: MR. D.I.Y. offers more than 15,000 products across six main categories, including MR. D.I.Y. brand (Private Label) products, licensed products, and items for various festivals, catering to the diverse needs of customers from all lifestyles.
3. Always Low Prices: MR. D.I.Y. is committed to offering exceptional value through effective cost-management strategies with all MR. D.I.Y. stores directly managed enabling MR. D.I.Y. to consistently provide customers with products that are at ‘Always Low Prices.’

In addition to the brand’s three core values, MR. D.I.Y. regularly organizes campaigns and promotions aligned with a range of festivals such as New Year, Valentine’s Day, Chinese New Year, Songkran, Halloween, and Christmas. These initiatives often feature customer engagement activities. For the second consecutive year, “Shop & Show” has received positive customer feedback, attracting over 20,000 participants and achieving a 40% increase in participation compared to the previous year.

“Organizing promotions throughout the year not only provides value for money but also gives customers the opportunity to continuously engage with our brand. This increases the chances of building brand awareness and, ultimately, brand recognition. Whether customers shop in-store or online, we are committed to providing a ‘Meet Every Unexpected Need’ shopping experience that exceeds their expectations in terms of value, variety, and convenience. Our goal is to create a positive experience for customers of all ages and lifestyles,” said Mr. Arnupharp Kongmalai.

The No.1 Brand Thailand award is a prestigious honor given to marketers based on market research conducted by Marketeer magazine in collaboration with Marketing Moves Co., Ltd. This year marks the 13^th annual presentation of the award, which surveyed over 6,000 Thai consumers across five regions nationwide. The award highlights customers’ consistent popularity and trust in brands, backed by reliable research results, and is widely accepted by consumers across the country.