NESCAFÉ GOLD CREMA X Jackson Wang Invites Everyone to ‘Make Your Moment Golden’ with the Finest Coffee

NESCAFÉ GOLD CREMA X Jackson Wang Invites Everyone to ‘Make Your Moment Golden’ with the Finest Coffee, Crafting a Grand Event to Delight Premium Coffee Lovers

NESCAFÉ GOLD CREMA, Thailand’s number one premium coffee brand from Nestlé, crafted the ‘Golden Moment of the Year’ with Jackson Wang through an exclusive event at Sphere Hall, Emsphere, to delight premium coffee lovers.

Building on the success of their three-year collaboration, this event curated unique premium coffee experiences never before offered with NESCAFÉ GOLD CREMA brand ambassador and global artist Jackson Wang. The event inspired everyone to elevate their ordinary moments into Golden Moments together with Jackson and NESCAFÉ GOLD CREMA, which offers a premium and unique coffee experience crafted by coffee experts with the finest golden powder made from high-quality Arabica beans that creates a smooth layer of crema and make the moment golden.

Mr. Jojo Dela Cruz, Business Executive Officer – Coffee and Creamer Business Unit, Nestlé (Thai) Ltd., said, “We believe that meticulous attention to detail and craftsmanship can elevate the ordinary to the extraordinary. NESCAFÉ GOLD CREMA offers a unique and premium coffee experience, elevating your every moment to be golden full of indulgence and inspiration. This year, we launched a new campaign, ‘Make Your Moment Golden,’ with Jackson Wang, our brand ambassador and a global artist, who shares the same belief. We aim to host this exclusive event called ‘NESCAFÉ GOLD CREMA Presents the Golden Moment with Jackson Wang’ to deliver the golden moment to everyone and I would like to invite each and every one of you to get INSPIRED, INDULGED and CONNECTED through this meticulously crafted coffee and create our golden moment together.”

Jackson Wang, NESCAFÉ GOLD CREMA Brand Ambassador, said, “I’m excited to be part of this golden collaboration with NESCAFÉ GOLD CREMA for the third year. This event is all about transforming everyday moments into something extraordinary. Just as I strive for excellence in my music, NESCAFÉ GOLD CREMA elevates the simple act of drinking coffee into a premium experience through its unique details and craftmanship. Together, we have created this year’s campaign based on our shared belief. I want everyone to discover their own golden moments. It’s easier than you think. You can simply start with a cup of NESCAFÉ GOLD CREMA.”

The event featured unique premium coffee experiences and offered new inspirations. Key highlights included:

• The Golden Escape Immersive Tunnel: Escape into an aesthetic and relaxing coffee sensory experience where the unique details and craftsmanship of NESCAFÉ GOLD CREMA bring you into a golden moment.
• The Golden Moment Gallery: Discover the impressive aspects of Jackson Wang, who is ready to inspire everyone to pursue what they love and discover the golden moment in every day while enjoying NESCAFÉ GOLD CREMA.
• The Golden Moment Bar: Create your very own golden moment with special recipes that offer an exceptional coffee experience.
• The Golden Moment Memory: Capture your Golden Moment of the evening with your favorite coffee in a golden light.

The highlight of the event began when Jackson Wang made his entrance with his favorite NESCAFÉ GOLD CREMA coffee. As he took a sip, the entire hall lit up with dazzling golden lights, and the song “Golden Hour” played loudly. This showcased the elevation to a memorable golden moment by indulging in NESCAFÉ GOLD CREMA.

Tonight, fans got to know Jackson Wang better through The Golden Moment Talk, which explored his personality, ideas, and inspiration for creating Golden Moments. Jackson said, “I’ve learned that nothing is perfect. Everything depends on you. Each person has their own definition of a Golden Moment. For me, I always try to do my best in my own way and approach everything with dedication, crafting every detail to achieve what feels right. When the time comes to look back, we can feel proud of what we’ve accomplished.”

Jackson added that he was pleased to share his golden moment with fans of NESCAFÉ GOLD CREMA: “Every time you enjoy this coffee, it’s like we’re sharing this special moment together. I drink coffee every day because it always helps me start the day well, whether it’s for work or during relaxing moments when I want to spend quality time with myself. Just having a good cup of coffee helps everything flow smoothly and turns into a Golden Moment. The warm welcome from fans has been the most Golden Moment throughout the three years of working with NESCAFÉ GOLD CREMA. Each year brings different challenges, but everything turns out perfectly because we put a lot of effort into it and always enjoy it.”

One of the Golden Moments of the night was a surprise appearance by Jeff Satur, who has worked with Jackson on several projects and as member of the NESCAFÉ family. He shared exclusive moments from his work perspective as a friend of Jackson, and he performed the song “Golden Hour,” creating an impressive surprise moment for everyone.

Jeff Satur, one of the presenters for NESCAFÉ BLEND & BREW, shared a touching moment about Jackson that fans might not often see. “We see him as a global artist, but he is very down-to-earth. Jackson likes to invite me to do fun activities and exchange ideas on various topics. He is extremely passionate about his work. Being with him feels like we constantly inspire each other. Today, I got to surprise Jackson, so I’m very happy. It’s a golden, memorable moment for me as well.”

Additionally, Jackson prepared his favorite Americano made with NESCAFÉ GOLD CREMA and created joyful moments with the Secret Ingredient activity, where fans guessed the secret coffee recipe ingredients. The Golden Moment Timeline game also invited fans to reminisce about the golden journey of NESCAFÉ GOLD CREMA and Jackson Wang, filled with memorable moments.

The event ended with the most memorable Golden Moment as Jackson took wefies with lucky fans while the song ‘Golden Hour’ played and a sea of glowing lights illuminated the scene, creating a perfect ending to an unforgettable night.