Step into the future of retail with MUJI One Bangkok, Thailand’s largest new concept store

Step into the future of retail with MUJI One Bangkok, Thailand’s largest new concept store And a must-visit destination for urban lifestyle solutions That promises to transform your shopping experience!

MUJI, the renowned Japanese lifestyle brand, has unveiled its latest and largest new concept store in Thailand, “MUJI One Bangkok.” Positioned as MUJI’s premier branch in Thailand with a shopping experience on par with its main stores in Japan, in a grand opening ceremony, Mr. Akihiro Kamogari, Managing Director of MUJI Retail (Thailand) Co., Ltd., introduced the new concept store location that promises to revolutionize the shopping experience for urban dwellers.

The new concept store offers an extensive collection of over 5,000 items, ranging from new releases to popular favorites, all maintaining MUJI’s signature Japanese quality standards at accessible price points. The launch event was graced by celebrated Thai celebrities Alek-Teeradetch Metawarayut and Bow-Maylada Susri, who showcased MUJI’s lifestyle products and their integration into modern daily life.

MUJI, established in Japan in 1980, has built its reputation on high-quality, standardized Japanese products spanning household goods, apparel, and food items. The brand’s foundation rests on the principle of rational manufacturing processes, focusing on creating simple, affordable, and quality products through three core principles: careful material selection, process streamlining, and minimal packaging design. This philosophy has established MUJI as a trusted provider of accessible everyday products.

Speaking at the launch event, Mr. Akihiro Kamogari, Managing Director of MUJI Retail (Thailand) Co., Ltd., elaborated on the significance of this new concept store: “MUJI One Bangkok marks our 38th store in Thailand and represents our commitment to elevating the retail experience into a comprehensive lifestyle destination. With an impressive floor space of 3,040 square meters, making it Thailand’s largest MUJI store to date, this location offers a product range comparable to our main stores in Japan. The concept store is designed to seamlessly integrate into our customers’ daily lives, offering solutions across all lifestyle dimensions.”

Mr. Kamogari also highlighted a significant marketing milestone, noting, “For the first time, we’ve partnered with prominent Thai celebrities Alek-Teeradetch Metawarayut and Bow-Maylada Susri as KOLs to showcase how MUJI products enhance modern lifestyles. This collaboration helps us connect with diverse consumer segments and demonstrate the versatility of our brand.”

Offering an unprecedented retail experience in Thailand, the newly launched MUJI One Bangkok showcases an extensive product range across multiple categories. This comprehensive one-stop destination brings together new releases and bestselling items across multiple specialized departments:

Garments Zone; The clothing department offers apparel for all ages and genders, featuring simple designs and high-quality materials with meticulous tailoring. The Autumn/Winter 2024 collection introduces a diverse range of winter wear utilizing various materials such as Fleece, Double Knit, Washable Knit Merino Wool, and Lightweight Down, complemented by winter accessories. The store also features the MUJI LABO collection, which goes beyond conventional clothing to reflect lifestyle and taste through refined design, embodying “sophisticated craftsmanship merged with creative design.” The MUJI Labo Autumn/Winter 2024 collection highlights natural materials and classic designs, including cashmere wool coats and sweaters, long down coats, shirts, blouses, and more, alongside an extensive selection of bags, shoes, and accessories.

Household Items and Furniture Zon;, The furniture showroom presents MUJI house concept displays, making it easy for customers to envision and select items for their homes. The section includes essential items for bedrooms, bathrooms, kitchens, living rooms, cleaning supplies, and storage solutions. New seasonal releases include the Inflatable Air Sofa, the elegant Steel Pipe Series furniture line, and various bedding options including Flannel and Soybean Fiber materials. Special holiday merchandise, including aromatherapy products, decorative sofa cushions, greeting cards, and Christmas and New Year decorations, is also available.

Health and Beauty Products Zone; This section features skincare, body care, and hair care products, along with makeup, cosmetics, and various aromatic fragrances, all emphasizing natural extracts and chemical-free formulations.

Instant Food & Snacks Zone; Making history as the first location to introduce Thai-manufactured MUJI food products, developed and controlled under MUJI Global Standards, including six flavors of prawn crackers and chocolate-coated fruits. The store also offers an extensive selection of imported Japanese snacks and foods, highlighting regional ramen varieties from across Japan, along with over 100 popular MUJI snack items.

Stationery and Office Supplies Zone; The store also features a comprehensive Stationery and Office Supplies department, one of MUJI’s most popular categories. In addition, the Travel Items Zone offers essential travel equipment for travelers, along with many other products.

To enhance the urban lifestyle experience and a must-visit destination for both Thai customers and international visitors, “MUJI One Bangkok” introduces an Exclusive Zone featuring tailored offerings, including a Grab & Go section that operates as a self-service convenience store opening daily at 7:00 AM, providing ready-to-drink beverages like Craft Soda, Cold Brew coffee, Americano, Fruit Soda, and fresh cold-pressed juice. The Light Meal menu includes options such as grilled pork sticky rice, onigiri, and bento sets, while the bakery selection features Koppepan and various Japanese-style filled breads. Bread enthusiasts can indulge in over 15 ice cream flavors, including six exclusive options unique to “MUJI One Bangkok”: Popcorn, Salted Caramel, Sea Salt, Strawberry Sorbet, Passion Yogurt, and Dark Chocolate. The Green & Outdoor Goods section showcases a diverse range of plant products and outdoor furniture, and the PET Products zone offers an extensive selection of pet items, ensuring that every aspect of urban living is catered for.

In addition to its retail offerings, MUJI is committed to enhancing sustainability through local community collaboration at “MUJI One Bangkok.” The store will host a Community Market featuring eight local vendors, providing a platform for small businesses to showcase and sell their artisanal, handmade, and locally produced goods. This initiative not only supports local entrepreneurs but also aligns with MUJI’s vision of being a sustainable brand. The Community Market will take place from the Grand Opening until December 1, 2024.

Additionally, the store will feature a Refill Station offering cleaning products from the Normal Refill brand, made with natural ingredients such as Makham Deekwai (Sapindus rarak), sourced from soapberry trees that grow naturally in the valleys and are harvested by the Karen community in Galyani Vadhana, Chiang Mai. This initiative adds value to local plants and helps generate income for the community.

Furthermore, the ReMUJI initiative will bring new life to old clothing by dyeing them with indigo, helping to reduce waste and promote sustainability. Unique to “MUJI One Bangkok,” Local Products developed in collaboration with local entrepreneurs will also be available. MUJI Thailand oversees the product development, design, and quality control to ensure international standards, beautifully blending simplicity with charm. Featured items include ceramic products from two local brands based in Chiang Mai: InClay Studio and Charm-learn Studio.

To enhance the customer experience, Muji offers exclusive services available only at ‘MUJI One Bangkok’ including an Embroidery Service. This unique offering allows customers to personalize their MUJI products—such as clothing, hats, bags, and sneakers—by adding letters or choosing from over 200 cartoon designs, including special patterns exclusive to MUJI One Bangkok.

In addition, the store features a Screen-Printing Service, enabling customers to print their chosen designs onto MUJI products (available for clothing and fabric bags only). This service aims to create memorable experiences and add sentimental value to each purchase. Customers are also welcome to bring in their own designs for embroidery or screen printing, allowing for a truly customized experience.

To commemorate this landmark opening, MUJI One Bangkok unveils an exclusive design collaboration with three of Thailand’s emerging artistic talents. The limited-edition collection features distinctive works by ReenP, Atelier Pakawan, and Fahsuwaree, showcasing MUJI’s commitment to nurturing local creative excellence while offering customers access to unique, artistically-driven customization options.

As part of the grand opening of “MUJI One Bangkok,” the store will feature an exclusive product available for the first time: adorable miniature MUJI keychain collectibles in a Gashapon. Priced at just 299 baht per capsule, this exciting offering invites customers to join in the fun and adds a delightful experience for collectors. Please note that the availability of these Gashapon items is limited, making them a unique addition to the MUJI One Bangkok experience.

Special Grand Opening Promotions at “MUJI One Bangkok”

• To celebrate the Grand Opening of “MUJI One Bangkok,” customers will receive a Limited MUJI One Bangkok Jute Bag with a purchase of 2,000 THB or more.* Additionally, there is a chance to win round-trip tickets from Bangkok to Tokyo with All Nippon Airlines, a MUJI suitcase, and a variety of MUJI products. This exclusive offer is valid from November 1, 2024, to November 10, 2024, only.
• Shoppers can also enjoy special discounts on selected items and promotional offers on popular products.
• New customers who add MUJI Thailand on LINE will receive a 300 THB E-Cash Coupon* for a minimum purchase of 3,000 THB.* This promotion runs from November 1, 2024, to November 30, 2024.
• Terms and conditions apply.

For further details, visit Facebook: MUJI Thailand, Instagram: @MUJI_Thailand, or LINE: @MUJIThailand.

Shoppers are invited to experience a new level of shopping at the latest concept store, “MUJI One Bangkok,” located on the B1 Floor, Parade Zone, One Bangkok. More information can be found on Facebook: MUJI Thailand, Instagram: @MUJI_Thailand, and LINE Official Account: @MUJIThailand.

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