Central World unveils the world’s first art toy Christmas tree, marking the start of the holiday season with 8 dazzling highlights

Central World unveils the world’s first art toy Christmas tree, marking the start of the holiday season with 8 dazzling highlights inspired by the magic of European Christmas markets

• World-First Celebration: In a global exclusive, Central World collaborates with 11 visionary artists to create 23 limited-edition X’Mas Art Toys, featuring 56 iconic figures like Labubu, Zimomo, Estelle, Lucas & Nick, Oniko, Frankie, Vincent, and more—adding a playful, artistic flair to the holiday spirit.
• A Surprising Reveal: Get ready for the unveiling of ‘ABIGAIL’, a 4-meter-tall Secret Art Toy, the tallest of its kind in the world. Created by Jessica NG and ABIGAIL (Chom’s daughter), alongside artists like 4EVE, Jes Jespipat, and Bible Wichapas, ABIGAIL brings the magic of Christmas to life in a whole new way.
• Immersive Holiday Wonderland: Explore Merry Ville Village, a festive experience across 12 spectacular zones that connect Central World’s interior and exterior for the first time. Enjoy real snowfall by Galderma, the sounds of the Coca-Cola Merry Express train, and three Flying Angels—reinforcing Central World as the “World’s Best Festive Destination”.

Central World shopping center, a world-class lifestyle destination in the heart of Bangkok, in collaboration with the Tourism Authority of Thailand, Bangkok Metropolitan Administration, and Private sector partners, reaffirms its status as the “World’s Best Festive Destination” by unveiling a spectacular 40-meter Art Toy Christmas Tree, the tallest in Southeast Asia, to mark the beginning of the Christmas season. The “Merry Ville 2025” event, in partnership with J.P. Toys Gallery and TTE, features 23 exclusive X’mas Edition Art Toys created by 11 artists, showcasing over 56 beloved characters. Highlights include the reveal of “ABIGAIL”, a 4-meter-tall Art Toy inspired by ABIGAIL, the daughter of actress Chompoo Araya A. Hargate, created in collaboration with artist Jessica Ng. Visitors will experience 12 enchanting holiday zones across 3,500 square meters, transforming Central World into a winter wonderland with real snowfall, the Coca-Cola Merry Express train, and three majestic Flying Angels. Celebrate the magic of Christmas at Central World, now through January 5, 2025.

Dr. Nattakit Tangpoonsinthana, Chief Marketing Officer for Central Pattana plc, said: Central World has partnered with TTE and J.P. Toys Gallery to bring the global phenomenon of ‘Art Toys’ to life this Christmas, transforming the venue into the magical land of “Merry Ville”. This world-first collaboration is designed to captivate both Thai locals and tourists from around the world, creating a festive experience that will resonate internationally. with millions of dazzling lights illuminating the entire area, Central World reaffirms its status as a landmark in the heart of Bangkok and plays a pivotal role in promoting Thailand as a premier tourism destination. This spectacular celebration is not only a feast for the senses but also a strategic effort to boost Thailand’s economy by attracting millions of visitors, with over 10 million expected to attend over the next two months, making it a key event in Thailand’s tourism calendar and a powerful driver of economic growth during the festive season.

8 Highlights of the World-Class Art Toy Phenomenon:

1. Central World’s 40-meter Art Toy Christmas Tree, the tallest in Southeast Asia, is the centerpiece of this world-first celebration, featuring a stunning array of creations by 11 renowned global artists. Kasing Lung kicks things off with his towering Labubu and Zimomo (3 meters tall), bringing bold, playful designs to life. Jessica Ng, known for her Estelle collection, unveils the world-class surprise ABIGAIL, a 4-meter-tall art toy inspired by Chompoo Araya A. Hargate’s daughter. Instinctoy adds to the excitement with Vincent and Flappy, two dynamic dragon characters. Meanwhile, Jpx introduces the charming and youthful Nong Toy, while Kohei Ogawa showcases BG Bear and Draco, a lovable bear in overalls and its companion. Shoko Nakazawa brings the playful Byron, a cute salamander, alongside Tokke, while Johnny presents Myce, a uniquely designed character that stands out. Knuckle brings fun and humor to the mix with the quirky Franky, and Shon Chen delights with the adventurous pair, Nick & Lucas. The magical duo Rangeas Rex and Rangeas Jr., created by T9G, add a touch of fantasy, while Louis Wong rounds off the collection with the mischievously cute Oniko, a little demon that adds a unique flair to the festive display.

2. Immersive Experience: Step into a world of joy and wonder with 13 major partners, including the Coca-Cola, Mistine, Beverly Hills Polo Club, Mizumi, Thai Honda, House of Little Bunny, Banobagi, Nippon Paint, Central The1 Credit Card, Galderma, Samsung, SF transforming CentralWorld into a festive dreamland.

• Explore 12 unique zones in the Merry Ville Art Toys Village. 1) Toy Factory Christmas Tree 2) Merry Express 3) Amazing Thailand Station 4) The Central Time Tower 5) The Santa Theatre 6) The Happy Stadium 7) Little Elves Square 8) The Merry Ville Capital 9) The Cuckoo Clock 10) The Magical Doors 11) The Angels Fountain 12) The Merry Ville Jolly Market
• The World of Light dazzles with 3 Flying Angels soaring over 4 meters high, surrounded by millions of lights inspired by London’s Regent Street.
• Samsung Galaxy invites visitors to share their holiday moments on a giant 4-story LED screen at Central Court. Samsung Members can enjoy exclusive deals, including a Merry Ville Limited Edition bag and a 400 baht discount on select purchases. Plus, don’t miss the X’mas Greeting Meet & Greet with TayNew on December 25, 2024. Simply share your photos with #SayItWithGalaxy and join the festive fun!
• World-Class Surprise! Introducing “ABIGAIL”, a stunning 4-meter-tall art toy, the tallest in the world, created in collaboration between Abigail, the daughter of actress Chompoo Araya, and artist Jessica Ng, creator of Estelle. Designed to radiate chic elegance and charm, Gail dazzles with sparkling eyes and a bright, captivating presence.
• Shimmering Snowflakes: Experience Bangkok’s first snowfall at the Central Time Tower, brought to life by Galderma, with a magical Coca-Cola Merry Express procession featuring whistling locomotives and smoke—creating a winter wonderland atmosphere.
• Once in a Lifetime: Capture a special moment with Santa Claus from Finland on November 21, 2024, at 1:00 p.m., 4:00 p.m., and 7:00 p.m. for an exclusive photo opportunity and holiday cheer.
• Santa & Friends: Join the Meet & Greet and enjoy a super-cute dance show to the hit song #Loveyoualltheway by PROXIE, on November 16, 17, 23, 24, 29, 30, at 12:30 p.m., 4:00 p.m., 6:00 p.m., and 8:00 p.m.
• The Happy Stadium: Enjoy live musical performances from top institutions and schools, running from November 5, 2024, to January 5, 2025. Don’t miss the festive Carol shows from December 20-25, 2024.
• The Merry Ville Jolly Market: Indulge in mouthwatering treats at the FYI Market, open daily from November 5, 2024, to January 5, 2025, at Square C.

Enjoy exclusive promotions at CentralWorld: Spend 200,000 baht and receive a LABUBU Merry Ville Limited Edition (limited to the first 600 shoppers), or spend 1,000 baht and get 5 special postcards from TAT at the Somanakun redemption point, 2nd floor, Eden zone. Plus, explore the CASETiFY Merry Ville collection, featuring limited edition smartphone cases designed by 11 artists for iPhone 13, 14, 15, 16, Samsung Galaxy S23, S24, and Samsung Z Fold 6, with prices ranging from 1,800 to 3,300 baht. Available from November 22, 2024 – January 5, 2025 at CASETiFY Studio, CentralWorld.

Don’t miss CentralWorld X J.P. TOYS GALLERY presents Merry Ville 2025, happening now through January 5, 2025. Stay updated with the latest news from Central Pattana click https://www.centralpattana.co.th/th/shopping/shopping-update/lifestyle-activities