DENTISTE’ Collaborates with Lisa on the Special Project of the Year: DENTISTE’ x LISA Exclusive After Party
DENTISTE’ Collaborates with Lisa on the Special Project of the Year: DENTISTE’ x LISA Exclusive After Party
Highlighting Lisa’s confident smile to engage Gen Z and reinforcing DENTISTE’ as Thailand’s number one premium toothpaste brand
DENTISTE’ has collaborated with global Thai star Lisa – Lalisa Manobal, to host the highly anticipated ‘DENTISTE’ Presents LISA Fan Meetup in Asia 2024 – Bangkok’ in her native country. The event featured the exclusive ‘DENTISTE’ x LISA Exclusive After Party,’ offering fans unforgettable moments with Lisa, DENTISTE’s brand ambassador in Thailand, highlighting her ‘confident smile’ to engage Gen Z and Thai fans. This event reaffirms DENTISTE’s position as the leading premium toothpaste brand in Thailand and further establishing its reputation as a global powerhouse. Over 7,000 fans attended the two events at BITEC Live.
Pharmacist Dr. Sangsuk Pithayanukul, CEO of Siam Health Group Co., Ltd., said, “At DENTISTE’, we believe a confident, beautiful smile is the foundation of success. As a world-renowned Thai artist and source of pride for Thais, Lisa’s confident smile serves as a soft power that inspires millions around the world. As a leader in premium toothpaste and dry toothbrush innovations developed in collaboration with dentists, DENTISTE’ is proud to support Lisa in elevating Thailand’s profile internationally and driving our brand’s global expansion. We hosted these two major events to honor Lisa’s roots and thank our customers for their ongoing support of both DENTISTE’ and Lisa. We hope that tonight’s special moments with Lisa will inspire everyone to succeed with a confident smile.”
This collaboration received overwhelmingly positive feedback, with brand awareness reaching an audience of over 200 million people worldwide. Additionally, the campaign has generated excitement in Thailand’s oral care market, valued at approximately 20 billion baht, capping off a dynamic year for the brand.
The After Party featured a range of exciting activities for DENTISTE’ fans and Blink supporters to enjoy special moments with Lisa. Highlights included attending the sound check, enjoying the After Party, chatting with Lisa, and a Q&A session where Lisa shared five things she loves, along with exclusive photo opportunities and autograph sessions for top spenders who bought DENTISTE’ products. The special night was filled with unforgettable moments, confident smiles, and inspiring energy, as Lisa and her fans came together to celebrate their dreams.
