Red Bull Strengthens Premium Energy Drink Market Leadership with a “Recharge and Refresh” Strategy, Introducing BamBam as Global Brand Ambassador
Red Bull Strengthens Premium Energy Drink Market Leadership with a “Recharge and Refresh” Strategy, Introducing BamBam as Global Brand Ambassador
Red Bull, the iconic energy drink brand under TCP Group, is kicking off an exciting new chapter in its brand journey by appointing global artist BamBam – Kunpimook as its latest brand ambassador — reinforcing its leadership in the energy drink market. With the launch of its bold “Recharge and Refresh” strategy, Red Bull is committed to delivering distinctive products and experiences that energize and connect with the new generation of consumers — fueling bold, active lifestyles with unstoppable passion.
Since 2022, Red Bull has continued to redefine the energy drink landscape, introducing exciting innovations such as Red Bull Halls XS, Red Bull flavored Sugar-Free Candy, the Dentyne Splash Red Bull, and Molto x Red Bull ice cream. Beyond products, Red Bull has energized passions by supporting youth culture and emerging sports, including E-Sports, by supporting world-class teams such as Bacon Time, as well as 3×3 basketball and skateboarding. Each initiative is crafted to energize and inspire today’s active consumers across every lifestyle touchpoint.
Mr. Varawut Pongchinpak, Chief Commercial Officer – Thailand of TCP Group, stated “Red Bull Soda is the category leader in Thailand’s premium energy drink market. This year, we’re accelerating brand momentum with the ‘Recharge and Refresh’ strategy—built to spark energy and inspire passion, empowering consumers to live life at full speed all day long. We’re targeting a twofold increase in sales from last year with key drivers through our partnership with BamBam Kunpimook Bhuwakul, our new global brand ambassador, whose dynamic persona, passion, and global fanbase align seamlessly with the Red Bull brand. This collaboration will elevate Red Bull’s impact both in Thailand and worldwide.”
Red Bull’s portfolio continues to evolve to meet every moment of active living:
- Red Bull Extra – for those who crave full-on energy
- Red Bull Soda – a refreshing pick-me-up for everyday moments, now available in four invigorating sugar-free flavors:
- Red Bull Soda Apple and Muscat Grapes
- Red Bull Soda Grapefruit and Pineapple
- Red Bull Soda Blueberry Blackcurrant
- And recently, Red Bull Soda Summer Berry
Each formula is sugar-free and designed to fuel unstoppable fun—whether you’re chasing goals or gaming late into the night.
Red Bull continues to create bold, new experiences that connect with today’s dynamic lifestyles. By organizing “RED BULL WORLD OF ENERGY” on April 5 – 6, 2025, at CentralWorld, inviting everyone to dive into the world of unstoppable refreshment and high-energy fun under the theme “Dare to Fizz. Never Quit. All In Energy.” Bammy will also get the chance to meet BamBam in person and take part in exclusive brand activations happening throughout the year. Stay tuned for more updates on Facebook: RedBullEnergyTH.
