ASICS UNVEILS ITS INAUGURAL SPORTSTYLE POP-UP IN BANGKOK, THAILAND
ASICS UNVEILS ITS INAUGURAL SPORTSTYLE POP-UP IN BANGKOK, THAILAND
CELEBRATING STREETSTYLE CULTURE AND ITS HERITAGE
ASICS is excited to announce the launch of its first-ever SportStyle pop-up in Bangkok, Thailand, running from March 29 to 31 2025, within the heart of town at Siam Center.
“The SportStyle category has experienced remarkable growth over the past year, and this pop-up is not only the perfect way to celebrate just that, but an opportunity for us to connect with our community and showcase the innovative designs that define ASICS as we continue to establish ourselves as a leader in the industry.” – Trin Thanakittivara, Country Manager of ASICS Thailand
Inspired by the tranquillity and balance of a traditional Zen Garden, this immersive pop-up space celebrates ASICS’ Japanese heritage and its commitment to craftsmanship, while marking the official debut of the brand’s latest SportStyle campaign, featuring campaign ambassadors Yorch and Hong from the South Korean boy band POW in the latest ASICS SportStyle collections.
Visitors will be transported into a serene Zen Garden environment, where they can explore ASICS’ newest arrivals, including the GEL-DS TRAINERTM 14, GEL-KINETIC FLUENT TM, and GEL-NIMBUS® 10.1, alongside the latest SportStyle apparel collection.
“We are thrilled to celebrate the launch of our first-ever SportStyle pop-up in Southeast Asia and Bangkok, especially at such a pivotal moment for ASICS. It’s an exciting time for the brand, and we can’t wait to share this immersive experience with our fans in Thailand and beyond.” – Gabriel Yap, Regional Senior Marketing Director for ASICS SEA
The pop-up experience will also feature exclusive interactive activities from caricature drawings, custom rope charm-making, to a photobooth to capture memories in this community-centered space.
Join us at Siam Center and immerse yourself in the world of ASICS, built to celebrate the shared passion for sport, style, and culture.
EXPLORE THE LATEST ASICS SPORTSTYLE COLLECTION
The pop-up will also preview the latest ASICS SportStyle collections including:
GEL-DS TRAINER 14TM: Combining nostalgic design elements with modern comfort and versatility, featuring an asymmetric upper construction and sleek tooling shape. With at least 75% recycled materials, this stylish trainer supports a sustainable future while perfecting daily wear.
GEL-KINETIC FLUENTTM: Reimagining classic running models with advanced comfort and technical materials, blending heritage style with modern performance. Featuring Scutoid GELTM technology and eco-friendly cushioning, this high-performance trainer delivers exceptional comfort and an energised step.
GEL-NIMBUS® 10.1: A classic trainer reborn, with iconic details from the late 2000s and updated with advanced cushioning and support. This shoe combines an asymmetric mesh upper, dual-layer EVA foam, and GEL technology for superior comfort and support, making it ideal for daily wear.
SPORTSTYLE APPAREL: The brand’s third in-house apparel collection focuses on versatility, comfort, and modern aesthetics, with three core pillars: Sports-inspired, ASICS History, and Human-centric. Key pieces include water-repellent jackets and trousers, recycled polyester tees, and customizable socks, blending sports technology and everyday comfort.
ASICS SPORTSTYLE POP-UP:
RUNS 11AM – 8PM DAILY FROM 29 TO 31 MARCH 2025 @ Siam Center
OneASICS registration required, registration is free.
For more information about ASICS SportStyle, please visit
Website: ASICS.COM
LINE Official: @ASICSTH
Facebook: ASICS SportStyle
Instagram: @ASICS_SPORTSTYLE_TH
@ASICS_SPORTSTYLE_TH
#ASICSSPORTSTYLETH #ASICSSPORTSTYLEPOPUP
