Central Pattana Targets High-Purchasing Power Customers with Exclusive Privileges ‘INFINITE TOP-UP’ for The 1 Exclusive Members

Central Pattana Targets High-Purchasing Power Customers with Exclusive Privileges ‘INFINITE TOP-UP’ for The 1 Exclusive Members, Elevating Every Lifestyle at Central Shopping Centers Nationwide

• INFINITE TOP-UP: Experience elevated privileges with exclusive benefits designed to create unforgettable moments, available only for The 1 Exclusive members. Earn up to 10x The 1 points, enjoy complimentary parking, and access to exclusive lounges, and participate in special events and exclusive gifts.
• Highlighting Strength through The Ecosystem for All Model: Central Pattana is leveraging partnerships with over 1,000 brands or 3,000 leading stores through The 1 BIZ platform, fostering sustainable business growth across its ecosystem.
• Aiming for 400% Growth in The 1 Exclusive Membership within 5 Years: Packed with abundant privileges to encourage The 1 members to upgrade their status to The 1 Exclusive by accumulating spending of 400,000 THB annually within Central shopping centers.

Central Pattana Plc., Thailand’s leading real estate and shopping center developer, is raising the bar for premium customer care. Introducing the “Privilege Phenomenon,” a collaboration with “The 1 Exclusive,” the premier wealth segment customer loyalty program under Central Group, this initiative embodies the concept of “INFINITE TOP-UP.” This concept aims to deliver unparalleled privileges that cater to every lifestyle, combining exclusive benefits and unique experiences. With participation from over 1,000 brands and 3,000 leading stores across Central shopping centers network in The 1 point accumulation and redemption system, offering a wealth of benefits to members. This opens the door to a world of extraordinary privileges, fulfilling every desire across all aspects of life. Upgrade to The 1 Exclusive simply by accumulating annual spending of 400,000 THB* within the Central shopping centers.

For a list of participating stores in The 1 points accumulation and redemption program: https://campaign.centralpattana.co.th/The1BrandList/

Dr. Nattakit Tangpoonsinthana, Chief Marketing Officer at Central Pattana Plc., stated, “Currently, the behavior of high-purchasing-power consumers is rapidly changing. They not only desire high-quality products and services but also seek unique and differentiated experiences, along with valuable privileges that cater to their individual needs. Therefore, Loyalty Programs are key to retaining these customers. Central Pattana leverages the strengths of ‘The Ecosystem for All’ model, which boasts the largest Wealth membership base on a Loyalty Platform, to create precisely targeted Personalized Experiences.

In the past year, The 1 Exclusive members’ spending within Central shopping centers has doubled compared to the previous year. Their return rate to Central shopping centers is also five times higher than that of general members, with 90% of points accumulation and redemption occurring through The 1 APP. Currently, The 1 Exclusive members spend 25 times more than general members. Moreover, Central Pattana collaborates with over 1,000 leading brands or 3,000 stores to offer exclusive -promotions and experiences that cover every lifestyle. With this strength, we have developed the ‘The 1 BIZ’ tool for stores to tap into this potential. Customers can seamlessly accumulate and redeem points with participating stores, enabling stores to conduct more targeted CRM, attract new customers, retain existing ones, and build a base of advocate customers. We anticipate that the number of The 1 Exclusive members will grow by over 400% within five years. The 1 members can upgrade their membership status to The 1 Exclusive simply by accumulating annual spending of 400,000 baht  within Central shopping centers to experience superior, exclusive privileges.”

Update: Introducing the INFINITE TOP-UP concept: Endless privileges offering an unparalleled experience exclusively for The 1 Exclusive customers.

• BIGGER OFFER: Unlock an extraordinary points accumulation and redemption experience with exceptional rates. Earn up to 10x The 1 points** on your first purchase with participating brands at Central shopping centers and during your birthday month. Enhance your everyday pleasure with 2x The 1 points when shopping with over 1,000 participating brands or 3,000 stores. Enjoy redeeming points for on-top discounts at exclusive rates you won’t find anywhere else. Your points never expire, allowing you to maximize your spending even further.
• GREATER EXPERIENCE: Elevate every experience to new heights. Indulge in complimentary parking for the first 4 hours in designated exclusive areas and unwind in the luxurious ambiance of private lounges designed for ultimate comfort and privacy. Gain privileged access to events exclusively for The 1 Exclusive members, starting with 3 extraordinary events in collaboration with renowned brands. Immerse yourself in the world of fashion with a Styling Workshop by celebrated fashion stylists from ELLE and L’Officiel magazines, courtesy of Jim Thompson. Pandora presents the “Be Love Be Lucky” event for jewelry enthusiasts, offering personalized jewelry selection guidance. Enjoy a coffee drip workshop and other exclusive member-only activities hosted by leading brands like Starbucks throughout the year.
• GREATEST MOMENT: Create unforgettable memories with surprise gifts specially curated for you and participate in exclusive activities designed exclusively for you.

Over 3,000 leading stores in Central shopping centers participate in The 1 points program, offering discounts and fulfilling members’ desires. Central Pattana’s exclusive privileges, ‘The INFINITE TOP-UP,’ further elevate the shopping experience solely for The 1 Exclusive members.

Stay updated with the latest from Central Pattana, click https://www.centralpattana.co.th/th/

*For stores where The 1 points can be collected and redeemed at the cashier, the net spending amount will be automatically accumulated. For other stores within Central shopping centers, simply bring your receipt to the rewards counter to accumulate points. Members can check their accumulated spending on The 1 APP.

**Earn 10X points during your birthday month or on your first purchase at over 3,000 participating stores within Central shopping centers.