TrueMoney Partners with BRAND’S® to Power Real-Time Cashback in “Drink BRAND’S, Scan the Number” Campaign

TrueMoney Partners with BRAND’S® to Power Real-Time Cashback in “Drink BRAND’S, Scan the Number” Campaign TrueMoney for Business drives seamless reward redemption and enhances consumer engagement through innovative digital integration.

TrueMoney, Southeast Asia’s leading digital financial service provider, continues to empower brands with its TrueMoney for Business solution. In its latest collaboration, TrueMoney supports BRAND’S® Essence of Chicken, a product of Suntory Beverage & Food (Thailand) Co., Ltd., in enhancing the popular “Drink BRAND’S, Scan the Number in the Bottle” campaign. The integration enables real-time cashback redemption via the TrueMoney app, offering a more streamlined user experience and improving campaign efficiency through API-driven automation.

The “Drink BRAND’S, Scan the Number in the Bottle” campaign offers a simple and rewarding experience for consumers. By enjoying BRAND’S® Essence of Chicken, adding the BRAND’S LINE Official Account, and scanning the unique number on the bottle, customers can instantly receive cashback via the TrueMoney app. Powered by TrueMoney for Business’ API integration, the reward redemption process is seamless—minimizing manual steps, streamlining backend operations, and enhancing both user experience and campaign management efficiency.

Ms. Jaturaporn Thanapornsungsuth, Vice President, Head of Marketing, Thailand and Indochina, Suntory Beverage & Food (Thailand) Co., Ltd., shared: “At BRAND’S®, we are committed to delivering a consistently rewarding experience to our consumers—one that not only supports cognitive wellness through carnosine and Vitamin B12, but also aligns with the evolving lifestyle needs of Thai consumers. Our integration with TrueMoney for Business has made it easier and faster for customers to enjoy cashback rewards in the ‘Drink BRAND’S, Scan the Number in the Bottle’ campaign. This partnership has significantly boosted customer engagement, encouraged continued product consumption, and attracted new users. We believe this solution is a key driver in the campaign’s success and a valuable enhancement to overall customer satisfaction.”

TrueMoney for Business: A Solution to Enhance Marketing Efficiency for Businesses

TrueMoney for Business is an integrated marketing solution designed to help entrepreneurs and corporate clients unlock their full marketing potential through the TrueMoney app. Tailored to meet the needs of modern businesses, the platform offers access to in-app advertising, digital media placements within the TrueMoney ecosystem, exclusive rewards, and a seamless payout system that powers loyalty campaigns and enhances customer engagement.

• Attractive Rewards – Businesses can deliver compelling incentives such as real-time cashback and versatile gift cards, redeemable across a wide range of merchant categories—aligned with customers’ spending behavior and preferences.
• Seamless Redemption – Through robust API integration, customers can redeem rewards in just a few taps, without repetitive data entry. The addition of a gamification template further enhances interaction and makes campaign participation fun and engaging.
• Expansive Reach – With access to over 32 million users nationwide and the ability to deliver targeted in-app notifications, businesses can effectively reach and engage their audiences, driving greater visibility and marketing impact.

Ms. Monsinee Nakapanant, Co-President of Ascend Money Co., Ltd., said, “With a user base of over 32 million in Thailand and consistently growing transaction volumes, TrueMoney remains focused on developing innovative solutions that empower businesses to connect with their target audiences more effectively. We are pleased that BRAND’S has chosen TrueMoney for Business to enhance their campaign with a seamless, real-time cashback system. Beyond improving consumer convenience, our solutions also help drive marketing performance by utilizing data insights to create highly targeted promotions—delivered directly through in-app media and push notifications on the TrueMoney app. These capabilities not only boost engagement and spending at key retail points but also reinforce the success of our business partners’ marketing efforts.”

The “Drink BRAND’S, Scan the Number in the Bottle campaign is open for participation from today until April 30, 2025.

Businesses that interested in using TrueMoney for Business services can find more details at https://www.truemoney.com/business-partner/