ADIO AND PIAGET CELEBRATE 150 YEARS OF CRAFTMANSHIP WITH “ESSENCE OF EXTRALEGANZA” EVENT IN ABU DHABI
ADIO AND PIAGET CELEBRATE 150 YEARS OF CRAFTMANSHIP WITH “ESSENCE OF EXTRALEGANZA” EVENT IN ABU DHABI
Piaget, the Watch and Jewellery Maison born in 1874 in the swiss village of La Côte-aux-Fées, has entered a strategic partnership with the Abu Dhabi Investment Office (ADIO), to celebrate its 150th anniversary in Abu Dhabi. This exclusive event unveils Piaget’s “Essence of Extraleganza” High Jewellery collection, honouring 150 years of craftsmanship, artistry, Haute Horlogerie and High Jewellery. This milestone not only reflects the Maison’s commitment to excellence, but also underscores Abu Dhabi’s growing reputation as a global destination for luxury retail and distinguished brands.
Held at the Emirates Palace Mandarin Oriental in Abu Dhabi, this exhibit combines modern dynamism with the artistic freedom characteristic of the 1960s and 70s, seamlessly bridging the past and the present through creations that capture the Maison’s bold and joyful spirit.
“We are deeply honored by the trust that Abu Dhabi Retail is showing in Piaget, highlighting the deep and sincere relationship between the Maison and the region. Being able to exhibit Piaget’s extraordinary know-how and unique vision in this magnificent surrounding is a rare privilege” said Benjamin Comar, CEO of Piaget
Noura Al Foulathi, Abu Dhabi Retail, ADIO added: “We are honoured to partner with Piaget to host this extraordinary milestone for our Swiss partner given our shared commitment to excellence and innovation. The Essence of Extraleganza event underscores our dedication to forging global partnerships that enrich our economy, further cementing Abu Dhabi’s position as the capital of curated luxury.”
With ADIO’s focus on elevating the retail experience for Abu Dhabi’s citizens, residents and tourists, businesses, and investors, the Abu Dhabi Retail programme partners with world-class brands to bring their latest and most exquisite creations to the emirate.
In Abu Dhabi, Piaget has also collaborated with the Fatima Bint Mohamed Bin Zayed Initiative (FBMI), an organisation championing social empowerment and local craftsmanship, to allow the anniversary event to serve as a platform for meaningful social impact and reviving traditional crafts such as Al-Sadu, Talli and Khoos.
Petronille De Parseval, Managing Director Middle East, India and Turkey, said:
“We are thrilled to mark this milestone in Abu Dhabi, a city celebrated for its rich heritage and cultural dynamism. We are not only celebrating the Maison 150th anniversary, but a new dawn”
This partnership reflects Piaget’s belief in the power of fostering meaningful connections between all fields of creativity, from heritage and craftsmanship to contemporary creations, guided by the Maison’s motto, ‘Always Do Better Than Necessary.”
For the occasion, the Maison is pleased to announce that Apo Nattawin, Gabrielle Caunesil Pozzoli, Aditi Rao Hydari, Padmanabh Singh and Ayça Ayşin Turan were dazzling in Piaget High Jewelry for a Gala dinner taking place at the Emirates Palace Mandarin Oriental in Abu Dhabi followed by a performance by the Kool & the Gang.
