“Red Bull Soda” challenges you to energize yourself with the new sugar-free “Blueberry Blackcurrant” flavor

“Red Bull Soda” challenges you to energize yourself with the new sugar-free “Blueberry Blackcurrant” flavor, the first-ever chosen by Pro Player ROV for refreshing, non-stop fun

“Red Bull,” under TCP Group, introduced its newest flavor of “Red Bull Soda,” “Blueberry Blackcurrant,” breaking through the market by combining the Pro Players’ beloved “blueberry” and “blackcurrant” flavors to energize consumers with a sugar-free option. This new flavor will keep you energized and ready for fun in every game and activity for extended periods.Top of Form Bottom of Form

Mr. Anurak Teeralabhnanon, Associate Thailand Country Department Director at TCP Group, said, “As the market leader in energy drinks, Red Bull continuously develops its products to meet the diverse needs of consumers and to cater to the lifestyles of the modern generation. This year, Red Bull is shaking up the beverage industry with our latest launch, ‘Red Bull Soda’ in ‘Blueberry Blackcurrant’ flavor. With its refreshing fragrance and unique blend of sweetness and sourness, it offers a distinctive and new experience, serving as an upskill item for gamers and replenishing the energy of the new generation, ready to extend their fun in any activity.”

Red Bull is committed to continuous product development and flavor innovation to fulfill the preferences of modern consumers. Red Bull partnered with “Bacon Time,” a pro player ROV esports team, to develop and select the favorite flavors of gamers from a variety of beverage options. After testing, blueberry and blackcurrant emerged as the most popular choices, praised for their delicious and refreshing taste. The pro players feel more excited than ever, stay focused, and are ready to tackle every new challenge in games, suitable for both practice sessions and in long esports competitions. Red Bull combined these two flavors to create a unique and groundbreaking energy drink. Watch the flavor development journey chosen by Bacon Time on Red Bull ESports TH YouTube and Red Bull ESports TH Facebook page.

Try the delicious and refreshing taste of Red Bull Soda in “Blueberry Blackcurrant” flavor, in a convenient 250ml size for 20 baht at 7-Eleven stores. And don’t miss out on the limited-edition Red Bull Soda cans featuring the pro player team, Bacon Time. Collect them all starting from today onwards. Limited quantities available, while supplies last.

Starting August 1, 2024, get a chance to win prizes with the “Rare of the Match” activity by finding rare cans featuring the pro player team, Bacon Time. Find four unique designs and win the special collection of Red Bull x Bacon Time which is certainly unavailable elsewhere. Round 1 (August 1 – 14): Win a cute pillow featuring the pro players of Bacon Time; Round 2 (August 15 – 28): Win a cool Red Bull x Bacon Time cap; Round 3 (August 29 – September 11): Win a stylish Red Bull x Bacon Time glass; and for the final round (September 12 – 25): Win a BUFF BOX containing all four can designs, autographed by the Bacon Time team, plus a Red Bull ESports T-shirt. Join the fun activity on the Red Bull ESports TH Facebook page.

“Red Bull Soda Blueberry Blackcurrant,” co-developed with pro players, is designed to appeal to gamers and the new generation. This refreshing beverage aims to revitalize the energy drink market by offering consumers new experiences through various marketing activities. To engage consumers, Red Bull is launching exciting campaigns, including finding rare Bacon Time cans and online activities on Red Bull’s social media channels.

“This launch of ‘Red Bull Soda Blueberry Blackcurrant’ marks a significant step in expanding our product range and energizing Red Bull’s growth within the premium beverage market, which tends to expand continuously,” concluded Mr. Anurak.