Taiwan Excellence Pavilion 2024 Brings FU BEAR Mascot and Premier ‘The Best Made in Taiwan’ Products to Thailand
Taiwan Excellence Pavilion 2024 Brings FU BEAR Mascot and Premier ‘The Best Made in Taiwan’ Products to Thailand
The Taiwan Excellence Pavilion returns to Thailand, showcasing Taiwan’s top innovations in Smart Living, Sports and Leisure, ESG Solutions, and ICT. With over 58 award-winning products on display, the Pavilion highlights Taiwan’s commitment to quality, design, and sustainability through pioneering solutions across diverse fields. Featured products include Optiqb Qbarmour’s advanced 3D vision technology, the YZTEK e+Autoff Compact for enhanced home safety, the ible Wearable Air Purifier, mbranfiltra’s Portable Water Filter Bag, and BenQ’s Home Cinema Projector W4000i.
This year’s highlights include FU BEAR and the Red Tag campaign. FU BEAR, Taiwan’s iconic black bear mascot, is making its debut in Thailand, appearing on the BTS and Plan B buildings and adding cultural depth to the Pavilion. “The Best Made in Taiwan Red Tag” campaign has also launched globally, with a strong presence in Thailand, symbolizing Taiwan’s commitment to quality in industries like architecture, sports, and yachting. Representing blessings and excellence, the red tag showcases Taiwan’s craftsmanship and is integrated into Taiwan Excellence displays, fostering mutual appreciation and lasting ties with Thailand.
The Pavilion received an extra touch of star power with the presence of celebrated Thai personalities, including Jeab Lalana, Mos Panuwat Sopradit, Bank Mondop Hemtan, James Kasama Kanchanawatana, Cherry Khemupsorn, Tana Chatborirak, and VJ JA Natthaweeranuch Thongmee, who explored Taiwan’s renowned innovations. Their attendance attracted fans and media, amplifying the Pavilion’s appeal and providing a dynamic showcase for Taiwanese products to reach a wider audience. These distinguished guests not only elevated the event’s appeal but also underscored the deepening cultural and economic partnership between Taiwan and Thailand, making this year’s celebration a true fusion of innovation and friendship.
Looking ahead, Taiwan Excellence is gearing up to bring another exciting pop-up store to Thailand next year, featuring cutting-edge innovations and lifestyle products from Taiwan. This event will give the Thai public a unique opportunity to experience high-quality Taiwanese products up close, designed to elevate everyday life. Taiwan Excellence aims to strengthen cultural and economic ties with Thailand through this engaging platform, fostering mutual understanding and collaboration. The pop-up will include hands-on demos, interactive displays, and exclusive promotions, highlighting Taiwan’s commitment to excellence in technology and design.
Alongside the pop-up event, Taiwan Excellence will also have a pavilion at major trade shows like Architect Expo 2025 and Manufacturing Expo 2025, expanding its reach to professional audiences as well.
In addition to in-person events, Taiwan Excellence will maintain a strong digital presence by launching a variety of engaging online activities. These virtual experiences will feature product showcases, interactive content, and exclusive promotions designed to connect Taiwanese innovation with Thai audiences across the digital landscape. Taiwan Excellence invites everyone to stay connected online and participate in these digital engagements as we continue to bridge cultures and share Taiwan’s industry excellence with Thailand.
For updates and more exciting content, make sure to follow our FB page TaiwanExcellence.TH and official website: https://www.taiwanexcellence.org/en.
