ASICS opens first & largest concept store at Mega Bangna
ASICS opens first & largest concept store at Mega Bangna
Introducing the latest product innovations including the all-new NOVABLAST™ 5
ASICS, a leading sport shoes and active wear brand from Japan, furthers its success in Thailand with the expansion of the latest ASICS concept store in Thailand. Located on the 2nd floor of Mega Bangna with a total space of 189 square meters making it the largest ASICS store in the country. The new retail concept takes cues from the brand’s guiding philosophy, “Sound Mind, Sound Body”, which aims to promote the positive impact of sport on the mind. Embracing simplicity, consumers are welcomed to an intimate space punctuated by natural and calm finishes.
Mr. Trin Thanakittivara, Country Manager of ASICS Thailand, said “The newest ASICS concept store marks a significant step in the growth of our brand in Thailand. In addition to Mega Bangna being an important shopping destination in the east of Bangkok, we will alsofeature a brand new store design concept. The most important highlight of this store is the comprehensive selection of ASICS products. Whether it is products from performance running, core performance sport category that includes sport gear for tennis, badminton and volleyball, or the SportStyle category which includes sneakers and fashion clothing, we have them all. This new concept store also reinforces our stance as a brand that promotes an active lifestyle and advocate the positive benefits of movement for our bodies and minds at the same time.”
ASICS has also introduced the latest NOVABLASTTM 5 for the first time at the Mega Bangna store. The running shoes comes with the new FF BLAST™ MAX cushioning technology that helps create softer landings and a more energized toe-off during training. Weighing only 255 grams for the men’s model and 225 grams for women’s, it contains a breathable mesh upper, allowing wearers to feel comfortable, fun and confident while running. Even with new design and colors, however, ASICS is still committed to the brand’s goal of sustainability in terms of reducing carbon dioxide emissions in the production process and using recycled materials as well as making the shoes to be comfortable to wear and match every lifestyle in everyday life.
The new store launch was celebrated with a special appearance by Neng-Sarun Naraprasertkul, ASICS Thailand’s brand ambassador, alongside renowned actors and the ASICS Thailand athlete team.
And to mark the grand opening of this new branch, ASICS is offering a range of exclusive deals to OneASICSTM members from December 4-8, 2024, which includes:
- Creating your own style with Shoes Charm Decoration – When purchasing any ASICS SportStyle shoe model, you can join a shoe decoration workshop for free and add a unique touch to your favorite shoes.
- Tote Bag Customization – Spend 5,000 baht or more and receive a complimentary ASICS tote bag, which can be personalized with a decorative label at our in-store DIY station.
- Free Photobooth – Customers can enjoy complimentary photos at the in-store photobooth, commemorating their visit to the new store.
- Exclusive Prizes – Purchase any product at this new branch and stand a chance to win exclusive prizes including the NOVABLASTTM 5, GEL-KAYANOTM 14, JJJJOUND x ASICS GT-2160TM, ACTIBREEZETM HYBRID SANDAL, a bib slot for Bangkok Midnight Marathon 2024 and many more.
- Great Deals for new OneASICSTM members – Get a 15% discount instantly on applicable products*.
Sign up for OneASICSTM (https://www.asics.com/th/en-th/mk/oneasicsth) today and get 15% discount right away on your first purchase* at ASICS.COM (only applicable products).
Visit the latest ASICS NEW CONCEPT STORE today at Mega Bangna, 2nd Floor.
