Dress Your Lips in Cashmere: 3CE Introduces New “Cashmere Hug Lipstick” with Ultra-Soft Matte Experience

กุมภาพันธ์ 1, 2025 CBNTEAM

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Introducing the new Cashmere Hug Lipstick: delivering a soft, blurred finish with a cashmere-like caress and all-day hugging comfort.

3CE, No.1 Korean makeup brand in the world¹, is thrilled to announce the launch of ‘Cashmere Hug Lipstick’, a new collection of ultra – soft matte lipsticks designed for ultimate comfort and color.

Inspired by the softness of cashmere, this carefully curated collection features 10 stunning shades, from fresh hues to reimagined classics, ensuring a perfect match for every mood. Experience the tender caresse of cashmere as it smoothly hugs your lips, leaving behind an ultra-soft matt veil.

The experience extends beyond color, with sophisticatedly carved 3CE logo on the sleek finger shape bullet. Every detail, from the velvety texture to the richly pigmented formula, has been thoroughly created. The perfect-edged top ensures precise application, while the wide base fits the natural shape of the lips. The sleek, gradient packaging beautifully complements the product, elevating the new definition of beauty with a soft, blurred cashmere finish and all-day hugging comfort.

3CE Asia ambassador MINNIE of (G)I-DLE beautifully showcases the new product, embodying the soft, comforting essence of Cashmere Hug. Exclusive behind-the-scenes content, sneak peeks, and more leading up to the official launch of Cashmere Hug Lipstick will be posted on 3CE official TikTok account (@3ce_thailand).

The Cashmere Hug Lipstick is available starting February 1, 2025, across Thailand at the price of 690 THB through Shopee, Lazada, Beautrium, and EVEANDBOY.

Most importantly, get ready for the grand launch event “3CE Dream in Cashmere in BKK” that will bring the softness of cashmere to the heart of Bangkok, featuring MINNIE from (G)I-DLE, who will lead the new beauty phenomenon at Parc Paragon from February 21-23, 2025. Don’t miss it!

CASHMERE HUG – 10 SHADE SPECTRUM

3CE Cashmere Hug Lipstick debuts with 10 exquisite shades, thoughtfully crafted to complement every style. Whether applied fully or blended for a gradient effect, each shade delivers a smooth, caress finish.

The collection is categorized into three main color tones:

WARM TONES

01 OAT

06 BUDDY

07 KNIT

09 TAUPE BEIGE

NEUTRAL TONES

08 HUSH RED

COOL TONES

02 PURE BLENDING

03 YOUR SIDE

04 TEXT ME