Ajinomoto Invites Thais to Experience “Eating is a Miracle” at the Year’s Best Self-Love Event: “Eating is a Miracle by Ajinomoto”

Ajinomoto Invites Thais to Experience “Eating is a Miracle” at the Year’s Best Self-Love Event: “Eating is a Miracle by Ajinomoto”

Ajinomoto Co., (Thailand) Ltd., a global leader in the creation of “Eat Well, Live Well.” lifestyles, reaffirms its commitment to encouraging Thai people to “eat well, live well” with the launch of “Eating is a Miracle by Ajinomoto,” the year’s best self-love event. Organized under the “Eating is a Miracle” campaign, the event galvanizes the movement of self-love, showcasing how delicious meals can truly elevate the mood. Bringing the campaign’s commercial ‘Cooked(-by-Heart)-to-Order Restaurant’ from the screen to real life, the event offers a variety of engaging activities designed to nourish both the body and mind. Attendees will also be inspired by renowned influencers and chefs such as Pittaya “Daou” Saechua, Kantapon “Offroad” Jindataweephol, and Chef Chanon Ruangsri at Central World’s “Central Court” Zone, Level 1.

Mrs. Kesya Chaicharncheep, Director of Ajinomoto Co., (Thailand) Ltd., said, “Ajinomoto Thailand has been committed to nurturing ‘Eat Well, Live Well.’ lifestyles in Thai society for the past 65 years by applying our core expertise in amino acids, or “AminoScience”, to improve the quality of life for Thai people. We understand that today’s generations—be it Gen Z, first-jobbers, or mid-jobbers—face significant pressures in their daily lives. Through our ‘Eating is a Miracle’ campaign, we aim to inspire people to embrace self-love, starting with wholesome and delicious meals. We believe that enjoying a good meal can give people the strength to face life’s challenges with a stronger, more resilient mind.

After launching the campaign with the release of the ‘Cooked(-by-Heart)-to-Order Restaurant’ commercial late last year, across online platforms and through influencer collaborations, we are taking the initiative offline with the ‘Eating is a Miracle by Ajinomoto’ event. At this event, we’ve brought the ‘Cooked(-by-Heart)-to-Order Restaurant’ from the commercial to life. Chef Chanon Ruangsri, from MasterChef Thailand Season 3, has created special dishes designed to uplift the spirits of today’s generations. Additionally, we have a variety of activities to nourish both the body and mind, all free of charge. We warmly invite everyone to join us and experience how eating is a miracle,” Mrs. Kesya added.

To start their extraordinary ‘Eating is a Miracle’ journey, attendees pick up an ‘Anything-to-Order Form’ at the entrance. From there, they can explore five interactive booths designed to fully recharge their body and mind:

• Cooked(-by-Heart)-to-Order Restaurant – Make an order straight from one’s “feeling” and “heart,” where meals are personalized to uplift the orderer’s spirit and prepared by Chef Chanon from MasterChef Thailand Season 3.
• Heartfelt Expression Board – A dedicated space to release one’s inner thoughts and leave with a stronger, lighter mind.
• Stocked(-by-Heart)-to-Order Grocery Store – Enjoy fun activities at the booth and receive special Ajinomoto products as delicious souvenirs.
• ‘Up to You’ Café – Treat oneself to limited-edition ice cream flavors from Guss Damn Good, crafted specifically to boost one’s mood (limited quantities available!) and packaged with exclusive flair.
• ‘Live Well’ Photo Booth – Capture one’s special moments with AjiPanda, Ajinomoto’s cutest ambassador.

The event will also feature inspiring talks and activities led by prominent personalities and chefs, including Pittaya “Daou” Saechua, Kantapon ‘Offroad’ Jindataweephol, and Chef Chanon Ruangsri from MasterChef Thailand Season 3. Additionally, well-known influencers Sirapong ‘Noynueng’ Diloktaradon, of ‘Noynueng Makeup’ channel, and Prinnagall ‘Jomjai’ Suppacheepsiri, of ‘Think A Talk’ channel, will host live discussions on-stage. Noynueng will also offer personalized advice to selected participants off-site on coping with life’s challenges at the ‘Uplifting Corner.’

“Ajinomoto remains steadfast in its mission to develop diverse products that cater to all lifestyles when it comes to eating and living, because we recognize how important it is to sustainably encourage Thai society to ‘eat well, live well’. Beyond this event, we will take our ‘Cooked(-by-Heart)-to-Order Food Truck’ on the roads of Bangkok, serving spirit-uplifting dishes to runners at ‘aminoVITAL Run 2025’, and to Siam Square-goers at Centerpoint Siam Square on 11–12 and 19–20 February 2025, to reach people of all ages and lifestyles,” Mrs. Kesya concluded.