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KEX Receives “Thailand’s Top Corporate Brand 2024″ Award

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KEX Receives “Thailand’s Top Corporate Brand 2024″ Award

The organization with the highest brand value in the transportation and logistics business category

Mr. Jiawei Zhang, Chief Executive Officer of KEX Express (Thailand) Public Company Limited, the country’s leading express delivery provider, received Thailand’s Top Corporate Brands 2024 Award. KEX was recognized as the organization with the highest corporate brand value in the transportation and logistics business category, with a brand value of 30,270 million baht. This recognition is based on research on corporate brand valuation in Thailand and ASEAN for the year 2024, conducted by the Department of Marketing, Faculty of Commerce and Accountancy, Chulalongkorn University, in collaboration with the Stock Exchange of Thailand (held for 15 consecutive years). Professor Dr. Wilert Phurivat, President of Chulalongkorn University, honored the event by presenting the award.

The research team developed the CBS Valuation (Corporate Brand Success Valuation) tool, the first tool in Thailand to measure corporate brand value. The corporate brand value measurement uses financial figures from the financial statements of listed companies in Thailand and ASEAN, calculated using a 3-year average. The brand value is calculated as a financial figure using the CBS Valuation formula, which integrates marketing, finance, and accounting concepts. The ASEAN and Thailand’s Top Corporate Brands 2024 event was held on January 30, 2025, at the Chulalongkorn University Auditorium.


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