“Ajinomoto AminoNite” Brings an Immersive Sleep Experience, Exclusively at Bangkok Design Week 2025
“Ajinomoto AminoNite” Brings an Immersive Sleep Experience, Exclusively at Bangkok Design Week 2025
- Experience Wellness Entertainment and take your sleep to the next level at Bangkok Design Week 2025
- New! AminoNite – The Amino Acid-Based Sleep Supplement with glycine and GABA
Ajinomoto Co., (Thailand) Ltd., a global leader in promoting health and well-being, continues its commitment to enhancing the balance between modern living and quality health with the launch of “Ajinomoto AminoNite.” This innovative amino acid supplement, made with glycine, is low in calories and sugar-free. In an exclusive collaboration with Bangkok Design Week 2025, Ajinomoto is introducing the “Deep Blue Station – Immersive Sleeping Experience presented by Ajinomoto AminoNite,” a cutting-edge Wellness Entertainment experience. Combining state-of-the-art relaxation technologies, this immersive journey stimulates all the senses, helping visitors achieve deeper, more restorative sleep. The event aims to provide a solution for those struggling with sleep issues in today’s high-pressure environment. Experience it now through February 23, 2025, on the 4th floor of the Grand Postal Building, Bang Rak.
According to market research, Thailand’s nutraceutical industry was valued at 190 billion baht in 2022 and is projected to grow to 239 billion baht by 2026.[1] The fastest-growing segment includes healthcare and sleep-related products, driven by increasing consumer awareness of sleep quality and overall well-being. Modern lifestyles contribute to stress and sleep deprivation, further intensified by post-pandemic health concerns. A Next Beyond Research[2] study revealed that over 60% of Thais struggle with sleep issues, particularly those in the working-age group facing job-related stress and rapid environmental changes. Additionally, 46% of Thais experience insomnia and anxiety, conditions that significantly impact overall health and quality of life.
Mr. Wonnarate Suckeeluk, Department Manager at Ajinomoto Co., (Thailand) Ltd., stated: “Ajinomoto Thailand is dedicated to improving the lives of Thai consumers through innovations based on ‘AminoScience.’ Our latest offering, ‘Ajinomoto AminoNite,’ is a scientifically developed amino acid supplement that aligns with Ajinomoto Group’s global vision of ‘Eat Well, Live Well.’ This year, we are proud to collaborate with Bangkok Design Week 2025 in presenting the exclusive ‘Deep Blue Station – Immersive Sleeping Experience presented by Ajinomoto AminoNite.’ This Wellness Entertainment experience blends relaxation with immersive entertainment, offering a 60-minute journey into a meticulously designed virtual world. Visitors will immerse themselves in realistic landscapes, soothing music, and calming aromas, promoting relaxation and deep sleep. The experience integrates light and sound therapy, meditation activities, and expert sleep tips, all designed in alignment with Bangkok Design Week 2025’s vision of balancing innovation and sustainability.”
Fitness Trainer and Ultra-Trail Runner Mr. Adipong Putjeeb (Aon), who has completed a 100-km race at UTMB, shared his experience: “Rest is crucial for my performance. Good sleep speeds up my recovery. Normally, I sleep before 11:00 PM, but on the night before a race, I struggle with nervousness, which affects my sleep. I am excited to see Ajinomoto launch a product and campaign focused on quality sleep, which shows they truly understand people like me. Fitness is not just about exercise, proper nutrition and quality rest are equally important.”
Join us for this exclusive experience at Bangkok Design Week 2025, Experience it now through February 23, 2025, at the Virtual Media Lab, 4th Floor, Grand Postal Building, Bang Rak. Reserve your place in advance at https://bit.ly/4hio63V with a deposit of THB 1,000 per participant. On the event day, THB 850 will be refunded, while THB 150 covers platform and transaction fees. Early registrants will receive a GOODS NITE KIT, including an amenity bag, sleep mask, blanket, and AminoNite tester pack. For more information, please visit Facebook: Ajinomoto Amino House.
Start the year with better sleep and improved well-being with “Ajinomoto AminoNite.” Now available at Ajinomoto Official Shop on Shopee: https://bit.ly/402LM5J, TikTok Shop, and eXta Plus Pharmacy at 7-Eleven. For more details, visit: www.ajinomoto.co.th
Ajinomoto AminoNite – Lemon-Flavored Amino Acid Sleep Supplement:
- Standard box: 12 sachets (3.2g per sachet) – THB 420 per box
- Trial pack: 4 sachets (3.2g per sachet) – THB 140 per pack
Key Benefits:
The amino acid-based sleep supplement suitable for all genders and ages, including teenagers, working professionals, students, and fitness enthusiasts, who experience sleep problems or daily stress. Formulated with 3,000 mg of glycine and natural GABA, enhances deep sleep quality, allowing users to wake up energized. Simply tear open a sachet and consume it directly.
[1] Euromonitor International: Thailand’s nutraceuticals industry 2022
[2] Thailand’s nutraceuticals industry, HUT 2024
